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New York. The use of personal care products like soap, shampoo, deodorant, perfume, sunscreen, skin care and makeup is increasing rapidly among teenagers. A study by researchers at Rutgers University in America has revealed a relationship between the use of social media and beauty content and the increasing use of these products. Researchers have also expressed concern that the chemicals present in some beauty products can affect the body’s hormone system. In the study, Princeton High School of New Jersey 143 students Was included. Information was taken from them about different personal care products used in the last 24 hours. The research found a connection between viewing beauty- content on social media and using more beauty products.

Use of products increased through social media

According to the researchers, teenagers who were more engaged with social media and beauty content were also more likely to use personal care products. The study found that students who engaged with such social media influencers (Social media influencers), who had their own beauty or personal care product line, spent an average of 30 percent more products At the same time, among students who watched hair or beauty tutorials, the use of products was almost 40 percent more Found. The researchers observed this association even after taking into account factors such as age, gender, class, ethnicity and parental education.

High school students also played a role in the study

The special thing about this research was that two students of Princeton High School Gabriel Caputa and Vita Moss-Wang also worked with the research team. Both of them helped in preparing the survey and suggested that questions to students’ social media use should also be included in it. Later, both of them also became co-authors of this scientific research paper. According to Emily Barrett, the lead author of the research, social media was the most important and interesting aspect of this study.

Another concern besides mental health

Researchers say that the impact of social media on children and adolescents is usually discussed in the context of mental health and social development. But this study also draws attention to a different concern. According to research, social media may lead teens to use more personal care products, which may contain potentially hormone-disrupting chemicals. However, this study does show a link between social media use and product use; This does not prove that social media directly causes hormonal problems.

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Most teenagers do not read product labels

The most worrying thing for the researchers was that most of the teenagers were not very cautious about the ingredients present in beauty and personal care products. Among the students included in the study, only 19 percent Used to read product labels regularly. Whereas, only 5 percent Students used apps or websites that help choose relatively safe products. Researchers have expressed the need to increase awareness about the use of beauty products among teenagers and pay more attention to the information about the ingredients present in the products.