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Mumbai: A concern raised by Instagram content creator Trishang Shetty over the packaging of Amul lactose-free milk has ended with a clarification from the company about a change in its packaging system.

Shetty, who is lactose intolerant, became concerned after noticing that some milk packs he received looked different from the ones he had been buying for years.

What made him suspicious?

According to Shetty, some of the newer packs appeared slightly puffy and had a different-looking cap, a lighter blue shade and changes in the printing.

His concerns increased after he compared the expiry dates and checked the batch numbers. He said the numbers on some of the packs did not appear on Amul’s website.

Shetty said he ordered the milk through quick-commerce platforms including Swiggy Instamart and Blinkit and wanted clarification about whether the products were genuine.

Amul contacts the creator

Following his first video, Shetty said Amul contacted him and collected his details to investigate the matter.

In a follow-up video, he said he hoped the milk would be genuine and explained that he would rather be embarrassed about raising the concern than discover that he had consumed counterfeit milk.

He also pointed to the warning printed on the packaging advising customers not to buy the product if the pack appeared puffy.

Amul explains the two types of packs

The issue was later clarified after Shetty spoke with an Amul representative.

According to the explanation shared by the creator, Amul is transitioning from Tetra packaging to SIG packaging. Both types are currently being manufactured, meaning consumers may find two different-looking packs of the same product in stores and through delivery platforms.

The new SIG packaging is designed to take the shape of the entire pack, which can make it appear puffier compared with the earlier Tetra packaging.

The difference in the blue colour was also explained as a result of the new packaging being less glossy. Shetty said he was told that the Pantone colour itself remains the same.

What about online deliveries?

Shetty also sought clarification about milk ordered through platforms such as Zomato, Swiggy Instamart and Blinkit.

According to the explanation he received, Amul directly supplies these platforms, meaning there is no intermediary handling the products between the company and the delivery platforms.

Shetty later apologised for the concern caused by his initial video and said his intention was not to spread misinformation or create unnecessary fear.

What began as a consumer’s suspicion about potentially fake milk ultimately turned out, according to the clarification shared by Shetty, to be linked to Amul’s ongoing packaging transition.