Bengali sweets in the festive season, what? Our people burned their hands before the puja. The price of sugar in the market (Sugar Price Hike) is suddenly on fire! Not only that the price has increased. Various restrictions have also been imposed on shopping. Sugar can't be bought at will. Only the sugar allocated according to the family will be met. In this two-way cage of supply and rising price graph, ordinary buyers are quite on the back foot in the face of the festival.
From online to offline, everywhere is now a picture. Popular quick-commerce platforms like 'Zepto', 'Blinkit' or 'Swiggy Instamart' have sparked outrage over unregulated sugar purchases. For example, on Swiggy Instagram, a customer can order a maximum of two 1 kg packets. Other platforms also cannot add more than a certain amount of sugar to the basket. The same is the case in the retail market. Even in first-tier supermarkets like 'D-Mart' or 'Reliance', the amount of sugar sold per family has been fixed between 2 and 3 kg.
Why this sudden austerity? The main reason is the uncontrolled increase in prices in the run-up to the festival and hoarding by unscrupulous traders. The central government has already stepped in to deal with this situation. Duty-free import of raw sugar has been relaxed to maintain normal supply in the market. Duty free import of 10 lakh tonnes of raw sugar has been allowed till October 31, 2026. The new rules have given mill owners an additional two months to process and sell this imported sugar.
The government's move is aimed at quickly supplying enough sugar to the retail market to avoid artificial shortages. But it will take some time to bring sugar from the world market, refine it and deliver it to the doorsteps of common people. And so that no one can take advantage of that interim period, retailers have introduced this rationing system at their own level. It may not affect the daily consumption of curry or tea in a common middle class family. But when it comes to festive shopping or large families, this stricture becomes a major headache. Let's see how much relief this government's move brings to the pockets of the common man.
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