Technology Desk: OpenAI has announced the launch of ChatGPT Ads in India. This means that some ChatGPT users will now see ads while chatting. According to the company, advertisements will be shown to users above 18 years of age using Free and Go plans.
Which users will see ads?
According to OpenAI, ads on ChatGPT will only be visible to logged in adult users. At present this facility will be available for the users of these plans:
ChatGPT Free
ChatGPT Go
At the same time, advertisements will not be shown to users using ChatGPT Plus, Pro, Business, Enterprise and Education plans.
Ad will appear below ChatGPT's reply
OpenAI says advertising will be kept out of ChatGPT's responses. If a sponsored product or service is available to the user's conversation, then only the advertisement can appear immediately below the reply.
The advertisement will be clearly labeled as sponsored, so that the user knows that it is an advertisement.
Advertisement will not affect AI's answer
OpenAI has clarified that advertisements will not influence ChatGPT's responses. That is, in exchange for showing an advertisement of any company, ChatGPT will not promote the product or service of that company in response.
The company says that advertising and AI responses will be kept separate.
Ads will not be shown on topics like politics and mental health
OpenAI has talked about keeping some sensitive topics away from advertisements. Ads will not be shown in conjunction with conversations to sensitive or regulated topics, such as mental health and politics.
Additionally, users under 18 years of age will also not see ads on ChatGPT.
Partnership with WPP and Omnicom
For the initial rollout of ChatGPT Ads, OpenAI has partnered with WPP and Omnicom for ad management. The company is initially preparing to show advertisements of about 50 brands.
In future, OpenAI can also partner with other ad agencies.
Companies will be able to run their own advertisements on ChatGPT
OpenAI also plans to launch a self-service Ads Manager platform. Through this, companies themselves will be able to create campaigns to run their advertisements on ChatGPT.
According to the company, the daily budget of advertising can start from around Rs 725.
Now what kind of experience will free users get?
This is a big change for the millions of Free and Go users using ChatGPT in India. Sponsored ads can now appear during chat, not with every reply, but below replies when relevant. OpenAI claims that these ads will not have any impact on the original responses of ChatGPT.
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