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Vietnam eyes 50 million foreign visitors by 2030 to maintain Southeast Asia’s leading position
Sandy Verma | August 28, 2026 7:24 PM CST

Five guiding principles

Resolution 26-NQ/TW is seen as an important milestone, opening up new orientations and development opportunities for Vietnam’s tourism sector.

Accordingly, the Politburo set five guiding viewpoints that must be thoroughly understood and adopted decisively, comprehensively and effectively.

First, tourism development must truly turn the sector into an economic spearhead and a new growth driver, contributing to the goal of achieving double-digit economic growth.

Culture is identified as the core foundation while national identity and visitor experience quality are competitive advantages. Tourism development will be driven by sci-tech application, innovation and digital transformation.

Tourism should be built as an integrated economic ecosystem, generating momentum for trade, services, transport, cultural and creative industries, agriculture, digital economy, night-time economy and other sectors.

These linkages are designed to raise added value, ensure sustainable development across economic, cultural, social and environmental pillars, and support national defence – security, social safety and order, cultural diplomacy and international integration.

Another orientation is to restructure the industry away from a quantity-driven growth model toward quality, smart development, green growth and innovation.

The focus will be on improving product, service and experience quality and competitiveness, upgrading workforce skills and addressing labour, employment and social welfare issues.

The resolution calls for modernizing tourism governance, promoting digital technology and data-driven management, linking these with spatial planning, expanding creative spaces, and preserving and bringing into play the values of cultural heritage and fine traditions.

Tourism development is identified as a task for the entire political system under the Party leadership and State management, with enterprises as pioneers and citizens as both participants and beneficiaries.

The resolution also urges stronger inter-sectoral and inter-regional coordination, an equal and favorable business climate; and efficient mobilization, allocation and use of domestic and global resources.

A foreign tourist wearing a conical hat poses for photos in Hanoi, August 2025. Photo by Read/Giang Huy

Major targets for 2030

By 2030, Vietnam aims to make tourism a true spearhead sector, directly contributing 10-12% of GDP and maintaining a leading position in Southeast Asia in scale and growth.

The country targets 45-50 million foreign visitors and 160 million domestic tourists, focusing on high-spending and longer-stay markets, with total tourism revenue of $80-90 billion.

It will develop three tourism growth poles, including Hanoi, Ho Chi Minh City and Da Nang, along with 10 key tourism hubs, 20 national tourism zones and 15 globally competitive branded tourism enterprises.

By 2030, the sector aims to provide about 1.5 million lodging rooms and generate 2.3 million direct and 3.5 million indirect jobs.

Another target is a comprehensive smart tourism ecosystem, a national tourism database and a national digital tourism platform.

Vision to 2045

By 2045, Vietnam envisions a modern and sustainable tourism sector that continues to serve as an important economic driver.

The industry aims to contribute 14-15% directly to GDP, place Vietnam among the world’s top 30 in tourism competitiveness and attract 70 million foreign visitors.

Vietnam welcomed 13.9 million international arrivals during the first seven months this year, up 13.8% from a year earlier.

It eyes 25 million foreign tourists by the end of this year.


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