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Tezzbuzz Desk- Tim Cook's 15-year long journey as Apple CEO ended on August 31, 2026. After him, John Ternus will now take charge of the company. However, Cook has not completely separated from Apple and will continue his role on the board as Executive Chairman. During his tenure, Apple strengthened its position in the field of Wearables, Services and Global Manufacturing along with iPhone..

August 31, 2026 was a day of big change for Apple. Tim Cook resigned from the post of CEO after leading the company for nearly a decade and a half. Cook took charge of Apple in August 2011 and under his leadership the company saw many important changes. Now Senior Vice President of Hardware Engineering John Ternus has been made the new CEO of Apple. However, Tim Cook is not completely leaving the company. He is from Apple Executive Chairman Will take over the responsibility. In such a situation, his expertise and experience will remain with the company at the board level.

After Tim Cook became CEO, Apple's business was not limited to iPhone only. The company rapidly increased its focus on new products and services. Apple Watch and AirPods were the biggest examples of this change. Apple Watch, launched in 2015, initially entered the market with features like smartphone notifications and fitness tracking. With time, many features to health and safety were added to it. This helped Apple establish a strong position in the smartwatch and wearables market. Similarly, AirPods introduced in 2016 gave a new direction to Apple's wearables business. Wireless design, easy pairing and better connectivity with other Apple devices made it one of the company's popular products. Features like active noise cancellation and better audio were also added in later generations.

Even before becoming CEO, Tim Cook had deep experience in Apple's operations and supply chain work. After becoming CEO, he paid special attention to this area. Apple built a large network of suppliers and manufacturing partners around the world, which helped the company produce devices on a large scale and reach different markets. China remained an important part of Apple's manufacturing network for a long time. The ability to produce on a large scale helped the company meet worldwide demand. Under Cook's leadership, supply chain was considered an important part of Apple's business strategy.

During Tim Cook's tenure, Apple also took steps towards increasing its manufacturing capacity outside China. India's role especially increased in these. iPhone assembly in India continued to expand and the country became an important part of Apple's global manufacturing network. Apart from this, manufacturing of many other Apple products also increased in Vietnam. This gave the company more options for production and encouraged the strategy of reducing dependence on a single country. However, China still played an important role in Apple's supply chain.

After Tim Cook John Ternus As the new CEO of Apple, he will take charge of the day-to-day functioning of the company. Ternus has been associated with Apple's hardware engineering for a long time and has played a role in the development of many of the company's major products. Tim Cook will now fulfill his responsibilities at the board level as Executive Chairman. In such a situation, there has definitely been a change of leadership in Apple, but Cook's experience can be useful in the company's strategic decisions in the future.