Under the partnership, customers can apply for the CIMB REVI Credit Card and access benefits including cashback of up to 20% on eligible spending, LivWell Personal Accident Insurance, and other privileges.
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LivWell and CIMB Bank Vietnam’s representatives at the signing ceremony. Photo courtesy of the company |
As a wellness-focused insurance and employee benefits ecosystem, LivWell considers financial wellness a core pillar of overall well-being. This approach forms the foundation of its partnership with CIMB Bank Vietnam, which aims to bring financial and protection benefits together in a more seamless customer experience.
Through the program, customers can apply for the CIMB REVI Credit Card via the OCTO by CIMB app and enter the promotional code “LW” to access exclusive benefits.
Key privileges include cashback of up to 20% on eligible spending categories, with total cashback capped at VND24 million (US$910) per year.
Customers who spend at least VND1 million within 30 days of the card issuance date will also receive LivWell Personal Accident Insurance with a total sum insured of VND100 million. They can activate and manage their insurance policy through the “My Policy” section of the LivWell app.
The offering is designed to extend the role of the credit card beyond payments by integrating spending, financial benefits, and personal protection into a single customer journey.
“At LivWell, we believe insurance should become more accessible, practical, and relevant to everyday life,” said Do Bich Nga, Deputy General Director of LivWell Vietnam.
“Our partnership with CIMB Bank Vietnam is an important step in bringing protection benefits closer to users’ daily financial choices, helping them not only manage their finances more effectively but also feel more secure in life.”
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Do Bich Nga, Deputy General Director of LivWell Vietnam. Photo courtesy of the company |
The collaboration also reflects LivWell’s broader strategy to expand its insurance and wellness ecosystem, enabling users to access protection not only through traditional insurance products but also through services linked to everyday activities, habits, and needs.
For CIMB Bank Vietnam, the program expands the value proposition of the CIMB REVI Credit Card by combining financial rewards and personal protection benefits. The offering is aimed particularly at consumers seeking cashback, convenient spending, and integrated protection.
“We understand that modern consumers are increasingly seeking a balance between enjoying life and maintaining financial well-being,” said Le Thi Hong Trang, Head of Consumer Banking and SME Banking at CIMB Bank Vietnam.
“Through the CIMB REVI Credit Card and our partnership with LivWell, we aim to remove cost barriers for our customers and deliver greater transparency. This enables customers to spend with confidence while seamlessly accessing both financial rewards and health protection benefits as part of their daily lives.”
LivWell is a wellness-focused insurance and employee benefits company that seeks to integrate insurance into everyday life.
It partners with licensed Vietnamese insurers, including Bao Long Insurance Corporation, to provide insurance products to businesses and individuals. Through its platform and partner network, the company supports businesses and employees in building healthier, more proactive, and more secure lifestyles.
CIMB Vietnam is a member of CIMB Group, one of ASEAN’s leading banking groups with operations across the region.
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