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• Reliance Consumer Products launched the 'Bombay Creamery' brand
• Cup, cone and stick ice cream starting at ₹10
• Plans to expand nationwide after Maharashtra and Gujarat

Reliance It was said that there was an explosion. As Jio Telecom The market was shifted, and so is the market for ice cream. Mukesh Ambani will now reach your home fridge directly. Reliance Consumer Products i.e. RCPL has launched its new brand. 'Bombay Creamery'. And initially you will get cup, cone and stick ice cream for 10 rupees.

Launched first in West India

Currently this brand has been launched in Western India i.e. Maharashtra, Gujarat and then gradually it will be available all over the country. Reliance's plan is very clear, first get people to test at low cost and then capture the entire market. Ambani:

Rs 10 ice cream shakes the stock market

What is the relationship between Rs 10 ice cream and the stock market you might think? But there is As soon as the news of this ice cream came, the share of Kwality Walls started to fall. Its share fell by 3% to Rs 43 on BSE on Wednesday. This was the seventh day in a row that the stock had fallen. The stock is down nearly 11% in seven days. This shows that big companies are also afraid of Ambani's entry.

Amul, half price than quality walls

An Amul mango stick or kulfi on Zepto, Blinkit or Swiggy is available for Rs 20 or more. Same thing with quality walls. And Reliance is offering just Rs.10. That means directly at half price. So even the poorest of the poor will be able to eat good ice cream. Due to this, the tension of old companies has increased.

Does cheap mean light? So not at all

Many people think that what they will get for 10 rupees will be watery ice cream. But the company has said that the quality has not been compromised at all. Bombay Creamery uses real milk cream. There is no product with water. RCPL Director T. Krishnakumar said that we want to provide good quality ice cream within the budget of Indian families.

The flavors are also quite heavy. There are plain vanilla, chocolate but also premium flavors like Salted Caramel, Matcha and Tiramisu, which are very popular among people in big cities these days.

After Campa Cola, now the same game in ice cream

Reliance has done this before. Remember Campa Cola? When Reliance brought back Campa, a 200 ml bottle was offered at just Rs 10. So Coca Cola, Pepsi also had to reduce their prices. And that plan was successful. In the year 2026 Campa's business has gone above 4700 crores. They are using the same formula in ice cream. Low cost, high consumption.

How big is the ice cream business in India?

How much business do you think ice cream will have? But the numbers are huge. According to expert market research, the ice cream market in India is growing at 15% every year. By 2035, this market is estimated to be worth $16.10 billion. That means nearly 1 lakh 35 thousand crore rupees.

There is a reason for this, the heat is increasing, people have more money and even in small towns and villages, people are now eating ice cream.

Reliance has made strong preparations for this. They have started placing their special freezers in the shops so that people can easily see Bombay Creamery. If it becomes a hit like Campa, then old companies like Amul and Quality Walls will surely take a big hit.