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New Delhi, Sep 04: VBJVummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.

The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designsintricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.

For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.

Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJsaid,

Jithendra Vummidi, Managing Partner, VBJadded,

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Headache – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.

As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatorereinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.