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Chandigarh, Sep 04: Tata Motors Passenger Vehicles Ltd, one of India’s largest automotive manufacturers, in partnership with Motus Holdings, South Africa’s foremost automotive group, announced the launch of the highly anticipated Tata Osprey in the South African market. A name inspired by a bird known for its vision, strength and adaptability, and one that is at home across South Africa’s diverse landscapes, the Tata Osprey will be available at a starting price of R249,900, across authorized TMPVL dealerships in South Africa.

Adding to the significance of the occasion, TMPVL also formally unveiled its new global, customer-facing brand identity, TATA.CARS, in South Africa. Inspired by the conviction that sees mobility as a pathway to opportunity, adventure and self-expression, TATA.CARS is built on a simple belief: that mobility should help people go further, dream bigger, and unlock what is possible. At the heart of this new identity is its brand promise – ‘Nothing’s Too Far’. With this, TATA.CARS brings TMPVL’s expanding passenger vehicle portfolio together under a bold, future-focused identity, shaped by the trust of more than seven million customers globally.

Commenting on the launch, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:

Reaffirming TMPV’s commitment to the South African CustomersMr. Yash Khandelwal, Head, International Business, Tata Motors Passenger Vehicles Ltd. said,

Addressing the gathering, Mr. That MagasaCEO – Tata Motors Passenger Vehicles South Africa said,