NorthEast United FC unveiled its new Reebok jersey in Mumbai ahead of the upcoming ISL season, marking the sportswear brand’s return to competitive football sponsorship in India. Co-owner John Abraham and Aryaman Birla launched the kit featuring eight stars representing Northeast India’s states. CEO Mandar Tamhane said the partnership aimed to raise standards on and off the field.
NorthEast United FC are looking to carry their recent momentum into the upcoming Indian Super League (ISL) season, with the club strengthening its off-field identity through a partnership with global sportswear brand Reebok.
The club unveiled its new Reebok jersey in Mumbai, marking the sportswear brand’s return to competitive football sponsorship in India. NorthEast United co-owner John Abraham and Aryaman Vikram Birla, Director of Aditya Birla Group and Non-Executive Director of Aditya Birla Lifestyle Brands Limited (ABLBL), unveiled the jersey.
For NorthEast United, the association comes as the club seeks to build on its progress and establish a stronger presence in Indian football.
The two-time Durand Cup winners represent all eight states of Northeast India, a region with a strong football tradition and a history of producing players for the national stage.
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