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Apple iPhone 18 Pro Series Debuts Under New CEO John Ternus After Tim Cook Era
24htopnews | September 10, 2026 1:08 PM CST

Apple has unveiled its latest iPhone lineup under new CEO John Ternus, focusing on AI-powered features, improved performance, battery and camera upgrades. The company is also expected to enter the foldable smartphone market, challenging rivals such as Samsung and Google. The launch marks Apple’s first major product event after Tim Cook’s departure.

Cupertino, Sep 9: Apple is unveiling its latest generation of iPhones, widely expected to include a foldable version, on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on September 1.

Apple unveils new iPhones

Ternus briefly took the stage at the Steve Jobs Theater, kicking off the event to loud cheers. In a video message, he praised Apple's “relentless pursuit of excellence.” The iPhone 18 Pro and 18 Pro Max, Ternus said, bring improvements to the battery, camera, and performance.

Apple is focusing on Siri's new AI capabilities with the new phones, emphasising privacy and security to stand apart from rivals who are further along in incorporating AI.


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