Top News

• History made in just 15 years!
• India got a new 'complain boy'
• Big announcement from Complan

Complan New Brand Ambassador : Complan, the nutrition drink brand of Zydus Wellness, has launched its new campaign 'India Ka Complan Boy' with its brand ambassador and India's young cricketer Vaibhav Suryavanshi. Through this campaign, Complan seeks to reinforce its contemporary relevance through the extraordinary story of a talented athlete whose dreams, discipline and determination took him to the national level. (Complan New Brand Ambassador)

Sona Selection India Limited's IPO to open on September 17; ₹94 to ₹99 price band announced at Rs

By bringing together a familiar icon and a new generation of achievers, the campaign aims to deepen the brand's relationship with the new generation of families. For decades, the 'Complan Boy' has become a symbol of children who dream big and the families who support those dreams. As children's lives and aspirations change, Complan sees an opportunity to make this symbol relevant in a new cultural context and strengthen Complan's role as a trusted nutrition partner for children.

Sachin Tendulkar's record was broken

The new campaign, through Vaibhav's extraordinary journey, shifts the focus from an iconic advertising character to a real-life young achiever to showcase what the 'Complain Boy' stands for today. At just 15, Vaibhav achieved the distinction of becoming the youngest cricketer to debut for India in international cricket, breaking Sachin Tendulkar's long-standing record. He has continued to make his mark at the international level, including a maiden T20I half-century against Zimbabwe in July. His rapid progress and tireless preparation make him an impressive representation of the new age 'India Ka Complan Boy'.

A tradition to honor children who dream big

Speaking about the campaign, Tarun Arora, CEO and Whole Time Director, Zydus Wellness said, “Brands stay relevant only when they continue to evolve with their customers. At Complan, we have a unique tradition of celebrating kids who dream big, and today's generation dreams in a new and different way. Vaibhav represents the transition beautifully. His journey is a story of ambition, preparation, perseverance and family support. Values have always been at the heart of Complan. Through 'India Ka Complan Boy', we are reviving a very popular brand equity and bringing it to the lives of a new generation in a way that feels authentic to them.”

The philosophy and belief of 'little plan, little complan'

At the heart of the campaign is Complan's philosophy of 'Thoda Plan, Thoda Complan' and the belief that big dreams come true through daily preparation, discipline, family support and proper nutrition. For Vaibhav Suryavanshi, this collaboration is a full circle moment. Being able to play in the IPL and getting the opportunity to represent India at such a young age is a matter of great gratitude for me.

Being 'India Ka Complan Boy' is very special

I know I still have a long way to go and a lot to learn. Whatever I have achieved so far, it has been possible only because of the support of my family, coaches and teammates. We are three brothers who have grown up eating Complan at home, so being an 'India Ka Complan Boy' feels very special. I hope this will encourage other children to dream big, work hard and always keep their feet on the ground,” he said.

Important moments in Vaibhav's journey to glory

The campaign is being spearheaded by a digital film, which captures key moments in Vaibhav's journey; From his hours of preparation to the milestones and records that made him a sensation in national cricket. While celebrating his success, the film reinforces the idea that extraordinary success is achieved through everyday effort.

Success Story : Failed in school, rejected in 30 interviews… still became a billionaire! How did Jack Ma become the boss of Alibaba?