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Vijay Deverakonda Skincare Brand Unhype: Actor Vijay Deverakonda has entered the world of skincare and launched his new functional skincare brand ‘Unhyped’. With this launch, Vijay Deverakonda takes on a new role as Co-Founder. With ‘Unhype’, he brings his personal involvement and understanding of skincare to a venture that focuses on making everyday skincare simpler, effective and more accessible. The special thing is that Vijay himself has co-founded and co-built this brand.

Not just the face of the brand, Vijay was also involved in making it.

Unlike a conventional celebrity-led venture, Vijay has been closely involved in the process of building the brand since the beginning. He has played his part in the brand’s formulation from product testing. This is why ‘Unhype’ is not just a celebrity venture for him, but a brand that he has created along with the team.

What was the reason for joining ‘Unhyped’?

Talking about his journey with ‘Unhype’, Vijay Deverakonda said, “A year ago, I met a team that had their own R&D and manufacturing facilities, and the thing that stood out to me the most was that they wanted me to be involved in building the brand and not just be the face of it. That’s what inspired me to join. We worked for months on formulations, tested them And refined, and I personally tested each version on my skin for nine months.”

What kind of skincare brand did Vijay want to create?

“We wanted to create high-quality products that were effective, easy to use, and affordable, without all the unnecessary hype that surrounds skincare. For me, the idea was to simplify skincare and create something that people could start incorporating into their routines from a young age.”

Vijay’s new innings in skincare

‘unhyped‘ With the launch of Vijay Deverakonda has started his new innings in the consumer space as a co-founder. His involvement in the process of building the brand from the beginning makes it a unique celebrity venture.