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WhatsApp to support Google's 'Pixel Besties' feature: What is it
11 Feb 2025

Google is said to be working on a new feature called "Pixel Besties" to simplify user communication by bringing all important conversations in one place.

The feature, which was previously referred to as "Besties" and "VIPs," is likely to debut with the upcoming Pixel QPR update.

WhatsApp could be the first third-party app to adopt this novel feature, as per Android Authority.

Pixel Besties to offer unified communication experience
Feature functionality

The Pixel Besties feature will let users curate a list of their most frequently contacted people, simplifying their communication.

Once a contact is added to this list, all associated chats, calls, location shares, and even the option to "create new memories" will be brought together in one organized space.

The latest WhatsApp beta (version 2.25.3.22) hints a central hub for Pixel Besties feature.

Pixel Besties could operate as a standalone app
App speculation

An analysis of the underlying code suggests that the Pixel Besties feature could work as a standalone app, possibly called "Pixel Relationship."

This standalone app could even have a home screen widget for quick access.

It is expected to integrate data from Google Messages and WhatsApp at first, with other platforms like Meta's Messenger joining in later.

Google's potential integration with WhatsApp video call
Integration plans

In related news, Google is also said to be mulling the integration of a WhatsApp video call button directly into Google Messages.

As of now, users depend on Google Meet for video calls in one-on-one and group chats.

This proposed integration could make cross-platform communication a lot more efficient, suggesting that the collaboration between these tech giants could go beyond initial expectations.