WhatsApp is going to bring a new feature for its users soon. After this feature comes, it will be easy to do transactions from WhatsApp and users will not need to enter PIN again and again. Let us tell you that India is the biggest market for WhatsApp and after the arrival of this feature, crores of people are going to get convenience. Let us know about this feature in detail.
Payment will become easy
According to media reports, WhatsApp is going to include UPI Lite in the payment functionality. This will make it easier for users to make payments. UPI Lite is usually used for transactions with low amounts and does not require core-banking system. Users can add money to this wallet and do not need much authentication to transfer them. This makes payment quick and easy. The company is currently developing this feature and it may take some time to roll out.
These companies are currently providing UPI Lite service
Gpay, Paytm, PhonePe and Samsung Wallet are providing UPI Lite service in India. After this feature comes, it will become easier to transact on WhatsApp. Let us tell you that the competition in the field of digital payment in India is very tough and WhatsApp Pay is facing a tough challenge here. Currently, PhonePe is leading here with about 48 percent market share. Google Pay is the second largest company here with a 37 percent market share.
WhatsApp Pay got approval some time back.
WhatsApp Pay got permission from the National Payments Corporation of India (NPCI) some time back to launch UPI service for all its users. Earlier a limit of 10 crore users was imposed on the company, but now it has been removed. However, WhatsApp Pay has still not reached the old limit and has managed to gather only about 5.1 crore users, which is about 10 percent of its total user base.
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