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Author Alice Penwill noted that while Phu Quoc remains relatively new on the global tourism map, it is witnessing a rapid rise in international visitor numbers.

The paper highlighted natural beauty as the primary draw for foreign tourists, praising the island’s landscape. The Sun affirmed that Phu Quoc is known as the Pearl Island for its spectacular scenery, white sand beaches, and longstanding tradition of pearl farming. The article also encouraged travelers to experience activities, including taking the world record-holding longest three-wire cable car to Hon Thom Island for panoramic views of the island’s south.

Growth and infrastructure expansion

Demand for flights to Phu Quoc has risen sharply. In the first nine months of 2025, the island welcomed nearly 1.6 million international visitors, marking a 1.8-fold increase year-on-year and already reaching 135% of the annual target.

In anticipation of continued growth, the airport is being expanded to raise its capacity to 20 million passengers annually. By 2050, Phu Quoc International Airport is projected to accommodate about 50 million passengers a year.

International travelers at a fireworks show in Sunset Town on Phu Quoc Island. Photo courtesy of Sun Group

“Although the island has long been known for its natural beauty, the expansion of the airport and the launch of an airline named after the island will transform it into a new paradise for international travelers,” The Sun stated.

The paper added that the biggest obstacle for visitors from the U.K. and Europe is the lack of direct flights, which increases airfare costs. Even so, it noted that reasonable accommodation and dining prices still make Phu Quoc worth the multi stop journey. The Sun concluded that Sun Group’s investment could propel Phu Quoc into new horizons.

An artist’s impression of the Phu Quoc International Airport expansion project. Photo courtesy of Sun Group

Expressanother U.K. news outlet, has also praised Phu Quoc, calling the island “an ideal choice in Southeast Asia” and noting that it stands out as a fresher alternative to Thailand, a destination long familiar to British travelers. Beyond natural beauty, Express stated that Phu Quoc’s appeal lies in its distinctive experiences. A combination of authentic local culture and globally unique activities offered at reasonable prices is cited as a factor making Phu Quoc a compelling destination for British tourists.

With repeated appearances in prestigious international publications and remarkable growth in visitor numbers, Phu Quoc is steadily narrowing the gap and may soon surpass other well-known islands in the region such as Bali and Phuket, potentially positioning itself to become the “new paradise” described by The Sun.