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Jio Platforms the digital subsidiary of Reliance Industries has launched a new service in India called JioPC to transform televisions into cloud-based personal computers. Using Jio’s set-top box and an internet connection users can access a virtual desktop directly on their TV screens. Reliance Turns TVs Into JioPC  Currently in its free trial phase JioPC is available to users via a waitlist invitation. Once enrolled users can connect a keyboard and mouse to their television and begin using the service. It comes with pre-installed LibreOffice and supports Microsoft Office tools via a web browser. However at this stage the service does not support external devices like webcams or printers. The Jio set-top box which enables this feature is included with Jios home broadband packages or can be purchased separately for Rs 5499. Whats New In Reliance JioPC? Industry analysts see JioPC as a game-changer in improving digital access across India. With over 488 million users Jio is now targeting an untapped market: while 70% of Indian households have a TV only 15% own a personal computer. According to TechCrunch JioPC can expand access to computing by tapping into this large segment of TV-owning households. Government data shows there are nearly 57 million active pay-TV set-top box users in India. However the DTH market is slowing down as subscriber counts falling 8% year-over-year as more users shift to internet-based platforms. Opportunity For Mukesh Ambani’s Reliance JioPC While the PC market in India grew by over 8% in Q1 experts say the biggest challenge for JioPC will be marketing the concept helping consumers understand that their TV with a Jio set-top box can function as a full-fledged computer. Although virtual desktops from global players like Microsoft exist for enterprise users JioPC is one of the first serious consumer-focused attempts in this space.