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New delhi: Driven by Easing Inventory Challenges and renewed vendor activity, India’s smartphone market rebounded in the april-June period, green 7 per cent year to reach 39 million units, accident. The growth was primarily fuelled by fresh launches concentrated in the second Quarter, Following A Cutious Q1 Where Vendors Helds Held Back Due to Elevated Inventory Levels, CACORDING TO CANORDING TO CANALEDING TO CANALES (NO PART Omdia).

“Heightened competition beyond the top five is reshapping India’s Smartphone Landscape, as Premium incumbents and design-line challengers refine their playbooks,” Said Sanyam Chaurasia, PRID SANYAM CHAURASIA. Apple Ranked Sixth in Q2 2025, with the iPhone 16 Family Accounting for Over 55 per cent of its shipments, while the iPhone 15 and 13 Continued to Drive Demand Accounts Price Tiers.

According to the report, Vivo (Excluding iqoo) Led the market with 8.1 million units shipped and a 21 per cent market share. Samsung followed in second place with 6.2 million units and a 16 per cent market share. Oppo (Excluding OnePlus) Climbed to Third with 5 Million Units, Edging Past Xiaomi, which also shipped 5 million. Realme completes the top five with 3.6 million units.

“With Limited Organic Demand, India’s Smartphone Market in H2 2025 Will Hinge more on Channel Execution Than Product Launches,” Stated Chaurasia. Brands are actively locking inventory with distributors and retailers through Channel Incentrite Programs Ahead of the upcoming festive Season in India. These include High-Value Rewards-Ranging from Foreign Trips to Vehicle Rewards-Tied to performance during monsoon sales, Durga Puja and Diwali Cycles, The Report Said.

Retail infrastructure upgrades are gaining pace, with improved booth setups, structured shelf placements and Stricter Quarterly Targets for Promoter Engagement and In-Store Execurn. At the same time, brands are doubling down on affordability by expanding long-tenure finance options, especially for mid- to high-end models.