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Nita Mukesh Ambani has opened the flagship store of Reliance Retail’s Swadesh brand at Mumbai’s historic Eros Building in Churchgate. It will bring India’s artisanal legacy into the mainstream retail space. It was opened to the public on July 25and has the iconic art deco structure which shows beauty of Indian craft and textiles. What Is Reliance Retail’s Swadesh? Swadesh isn’t just a store its a tribute to India’s handmade heritage. It has a collection of handwoven saris and artifacts to indigenous textiles and home decor. The idea is to celebrate the skilled artisans behind each piece and to spotlight their stories rooted in India’s diverse cultural landscape. After the public launch a traditional puja was performed on July 22 in the presence of Nita Ambani her daughter Isha Ambani and daughters-in-law Shloka Mehta and Radhika Merchant. The ceremony showed the brand Swadesh as a tradition spirituality and artistic expression. Nita Ambani Launches Swadesh Nita Ambani was wearing a handwoven Madurai cotton Gharchola sari from Rajshrudra in Rajkot which took ten months to craft. It was made by designer Manish Malhotra with a silk blouse adorned with antique gold embroidery. It matched with the spirit of Swadesh. Reliance Foundation collaborated with a newspaper to release a special edition fabric front jacket which showed the Kantha-inspired Tree of Life motif. It was an open invitation for all to reconnect with India’s rich craft heritage in their everyday lives. Swadesh shares its cultural vision with the Nita Mukesh Ambani Cultural Centre to preserve promote and pass on India’s artistic legacy. The Eros Building with its architectural heritage and culture also was the perfect location for the store.