Cumin Co., a kitchenware brand, has raised its first institutional funding of $1.5 million (Rs 13.16 crore) in an investment round led by Fireside Ventures with participation from Huddle Ventures.
The funds will be used to expand enamel-based coating manufacturing in India and strengthen the supply chain, Niharika Joshi, co-founder of Cumin Co, told ET.
The founders, Udit Lekhi and Joshi, hit upon the idea of a healthy-cooking brand when they realised that tiny bits of aluminium coating from traditional cookware were ending up in their children’s meals.
“When we began exploring healthy cookware, we were clear that teflon was not an option. Traditional non-stick coatings such as teflon contain chemicals like PTFE, PFOA, and PFAS, which we believe should not come in contact with food,” Joshi told ET.
Started in February 2025, the company has reached Rs 1 crore in monthly recurring revenue (MRR) and is growing at 20% month-on-month (MoM) with strong repeat purchase rates.
The brand is combining design with functionality and avoiding the harmful chemicals often present in traditional non-stick or metal cookware. Prices range from Rs 1,999 to Rs 7,000, targeting households with an annual income of Rs 30–35 lakh and above, Joshi added.
The brand currently sells through two channels—its own website and Amazon—and is planning to expand into quick commerce platforms, such as Blinkit, Zepto and Instamart, in select categories.
Indus Valley and Palette Brand's Ember are among other healthy cooking startups that have raised funding in the past one year. Chennai-based Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital, reported by ET Retail.
The funds will be used to expand enamel-based coating manufacturing in India and strengthen the supply chain, Niharika Joshi, co-founder of Cumin Co, told ET.
The founders, Udit Lekhi and Joshi, hit upon the idea of a healthy-cooking brand when they realised that tiny bits of aluminium coating from traditional cookware were ending up in their children’s meals.
“When we began exploring healthy cookware, we were clear that teflon was not an option. Traditional non-stick coatings such as teflon contain chemicals like PTFE, PFOA, and PFAS, which we believe should not come in contact with food,” Joshi told ET.
Started in February 2025, the company has reached Rs 1 crore in monthly recurring revenue (MRR) and is growing at 20% month-on-month (MoM) with strong repeat purchase rates.
The brand is combining design with functionality and avoiding the harmful chemicals often present in traditional non-stick or metal cookware. Prices range from Rs 1,999 to Rs 7,000, targeting households with an annual income of Rs 30–35 lakh and above, Joshi added.
The brand currently sells through two channels—its own website and Amazon—and is planning to expand into quick commerce platforms, such as Blinkit, Zepto and Instamart, in select categories.
Indus Valley and Palette Brand's Ember are among other healthy cooking startups that have raised funding in the past one year. Chennai-based Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital, reported by ET Retail.
