Top News

Bryan Cranston's secret to staying relevant in the OTT era
27 Aug 2025

With his versatile acting skills, Bryan Cranston has been able to keep up with the changing times of the entertainment industry. With the boom of OTT platforms, Cranston has been able to maintain a stronghold and continue his career trajectory.

His adaptability and choice of roles have helped him a lot.

Here, we take a look at how Cranston has thrived in the OTT era.

Embracing diverse roles
#1

Cranston's knack for accepting diverse roles has also been instrumental in his success in the OTT era.

By accepting varied characters across different genres, he has demonstrated his range as an actor.

This versatility not only keeps audiences engaged but also draws in new viewers who might be venturing into different kinds of content on OTT platforms.

Strategic collaborations
#2

Collaborating with talented directors and writers has also worked wonders for Cranston.

By teaming up with creative forces behind the likes of Breaking Bad and The Upside, he knows his projects will be received well by critics and audience alike.

These partnerships often lead to captivating narratives that click with viewers on OTT services.

Leveraging popularity from 'Breaking Bad'
#3

Cranston's iconic role as Walter White in Breaking Bad gave him a solid fan base that continues to support him in new ventures.

The show's popularity on OTT platforms introduced him to a global audience, allowing him to leverage this fame when selecting future projects.

This recognition helps maintain interest in his work among subscribers.

Engaging with new media formats
#4

Apart from conventional acting roles, Cranston has also dabbled in new-age media formats accessible via OTT platforms.

Be it voice acting or appearing in a digital series, he's always on the lookout for opportunities that take him further into the industry.

By being a part of these formats, he not only stays relevant but also remains closely connected to the changing tastes of viewers.