In the summer season, the demand for air conditioner (AC) is at the peak. Long queues of AC buyers are seen on shops and online portals in months like May-June. As a result, prices are also at altitude at that time. But do you know that in winter the same AC can be found at a very cheap price?
According to experts, the demand for AC from October to February reaches nearly zero. Companies and retailers begin to give heavy discounts aimed at emptying stocks in this season and making space for upcoming models. This is the reason why buying AC in winter can be a sensible decision.
Market strategy and consumer benefits
The sale of AC in winter reduces greatly. Companies also offer facilities like discounts, exchange offers and no-cost EMI to attract customers in this dead season. Online platforms such as Amazon, Flipkart and Tata CLIQ can be seen several times during the winter “Clearance Sale” or “Off-SEASON SALE” many times a discount of up to 30-40%.
Old stock cheaper due to new models coming
Every year many brands launch their new models before summer. In such a situation, companies offer exemption to remove old models. These models can be technically slightly older, but there is no significant reduction in their performance. If you want a good AC in the budget instead of the latest features, then shopping in winter can be a great option.
When to shop?
Buying AC between October and January is considered to be the most appropriate time.
Companies bring special offers in the festive season (such as Diwali and New Year), which makes shopping even more economical.
Online or offline – Where to buy?
Online platforms are easy to compare prices and often get additional discounts. However, purchasing from a local dealer can lead to installation and service. Therefore, it is necessary to do comparative study of both.
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