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How much money does Instagram give for one lakh views? The answer will surprise you.
Siddhi Jain | September 9, 2025 1:15 AM CST

Know how much you can earn from one million views on Instagram, does Instagram give money directly or the real income comes from badges, gifts and brand deals.

In today's time, social media is not just a means of entertainment, but it has become a big career option. Especially on Instagram, millions of people create content daily. Through this people are earning lakhs. However, the biggest question remains how much money does Instagram give for one million views?

Does Instagram give money directly?

First of all it is important to understand that Instagram does not pay directly for "views". Meaning even if you get 1 million views on any of your reels, Instagram will not give you money just for the views, but this does not mean that there is no way to earn. Instagram has given many such tools from which creators can earn money.

Ways to earn

Badges (on live videos) - When you go live on Instagram, your followers can support you by buying badges. These badges convert directly into money.

Subscription (premium content) - If you have more than 10,000 followers on Instagram, you can turn on a subscription. In this, people can watch your exclusive content by paying money every month.

Gifts (on Reels) - Instagram has given a feature of gifts, in which followers send virtual gifts by watching your reels. These gifts convert into money.

Bonus - Instagram also offers bonuses to creators from time to time. This bonus depends on your content and engagement.

Brand sponsorship and paid content - Brands and paid content are the biggest way to earn on Instagram. Brands pay a hefty amount to creators to promote their product or service.

How much do you earn on 1 million views?

On an average, your earnings from 1 million views can range from $500 (about Rs 40,000) to $10,000 (about Rs 8 lakh). This difference is because some creators earn only from badges and gifts, while some earn millions from brand deals and sponsorships.

So the simple thing is that Instagram does not pay for views, but 1 million views can definitely open the door to earning for you. If you have unique content and followers, then brands will approach you themselves. Therefore, instead of just running after views, it is more important that you focus on the quality of your content and audience engagement.


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