Top News

News India Live, Digital Desk: Chatting and Payments: Imagine, you are talking to your friend on chat and send money to him with one click, without opening any other app. It sounds like WhatsApp Pay, but this time the blast has been made by an Indian company. India’s leading technology company Zoho has added a new feature in its messaging app “Arattai”, which has given sleepless nights to the big players in the payment world like Paytm, Google Pay and PhonePe. Now only gossip. No, even money transactionsArattai, which means ‘gossip’ in Tamil, is no longer just a chatting app. Zoho has launched the feature of payment integration in it. This means that users will now be able to send and receive money directly from the app, just like they send a message or photo. This move takes Arattai from being a simple messaging app to becoming a ‘super-app’, where many features are available in one place. Why Paytm, a direct challenge to GPay? India’s digital payments market is huge and it is currently dominated by Paytm, Google It is owned by companies like Pay and PhonePe. Zoho’s entry into this field is a huge step. Some of the big reasons for this are: Confidence of ‘Made in India’: Zoho and its founder Sridhar Vembu have a distinct identity in India. He is considered a big supporter of ‘Make in India’ and data privacy. Many people looking for an Indian alternative may turn to Arattai. All-in-one convenience: People don’t like using different apps. Arattai is making people’s work easier by providing the facility of both chatting and payment at one place. Competition to WhatsApp Pay: WhatsApp has also been trying to popularize its payment feature for a long time, but it has not got much success. This new and aggressive move by Arattai also directly challenges WhatsApp. It is Sridhar Vembu’s dream that India has its own powerful technology ecosystem. Adding payment features to Arattai is a big and bold step towards fulfilling this dream. It will be interesting to see how well Indian users welcome this new ‘desi’ player.