Google’s Chrome browser has introduced a new feature to automatically remove notification permission for sites users haven't interacted with anytime recently.
In a blog post on Friday, the company said the move aims to improve users’ browsing experience.
The feature currently available on Android and desktop does not revoke notifications for any installed web apps.
The company highlighted that less than 1% of all notifications receive any interaction from users, indicating the increasing volume of notifications and a higher rate of disruption.
Chrome will now alert users when a site’s notification permissions are revoked. Users can restore access anytime through Safety Check or the site’s settings and may also disable the auto-revocation feature if they wish to keep notifications active permanently.
Chrome’s Safety Check already does this for other permissions, such as camera and location. The launch is part of its ongoing commitment to user safety, privacy, and control, the company said.
“Our test results show a significant reduction in notification overload with only a minimal change in total notification clicks. Our experiments also indicate that websites that send a lower volume of notifications are actually seeing an increase in clicks,” it added.
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In a blog post on Friday, the company said the move aims to improve users’ browsing experience.
The feature currently available on Android and desktop does not revoke notifications for any installed web apps.
The company highlighted that less than 1% of all notifications receive any interaction from users, indicating the increasing volume of notifications and a higher rate of disruption.
Chrome will now alert users when a site’s notification permissions are revoked. Users can restore access anytime through Safety Check or the site’s settings and may also disable the auto-revocation feature if they wish to keep notifications active permanently.
Chrome’s Safety Check already does this for other permissions, such as camera and location. The launch is part of its ongoing commitment to user safety, privacy, and control, the company said.
“Our test results show a significant reduction in notification overload with only a minimal change in total notification clicks. Our experiments also indicate that websites that send a lower volume of notifications are actually seeing an increase in clicks,” it added.
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