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'Wheat Rs 37, Aata Rs 32': DMart price logic shocks customer, asks ‘Aata Gehu se sasta kaise?’ Watch viral video
ET Online | October 16, 2025 4:00 PM CST

Synopsis

DMart Viral Video: A shopper's viral video from Dmart highlights a perplexing price difference where wheat flour (atta) is sold for less than raw wheat. The customer's confusion over atta costing ₹32/kg while wheat is ₹37.50/kg has sparked widespread online discussion and memes.

Watch DMart Viral Video
A video of a shopper expressing surprise over the wheat being costlier than wheat flour at a Dmart outlet has gone viral on social media. The short clip shows the customer pointing out that while one board lists wheat at Rs 37.50 per kg, another board shows atta (wheat flour) priced lower at Rs 32 per kg.

DMart Viral Video:

In the video, the man can be heard saying in Hindi, “Aaj main Dmart aaya hoon, mujhe ek baat samajh nahi aayi — jab gehun ₹37.50 ka hai, toh atta ₹32 ka kaise?” (Today I came to Dmart, and I didn’t understand one thing — when wheat costs ₹37.50, how is atta ₹32?)

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He pans the camera towards two display boards inside the store. One board clearly shows “Wheat ₹37.50/kg,” while the other shows “Atta ₹32/kg.” The clip ends with the man’s confused expression, which viewers found both relatable and amusing.

Internet reactions

The video quickly gained traction across X (formerly Twitter), Instagram, and WhatsApp, sparking jokes and discussions. Many users questioned how processed flour could be cheaper than raw wheat, while others turned the moment into memes about market pricing and retail strategies.

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One user commented, “Even Dmart defies economics,” while another wrote, “Maybe they added labour charges in reverse.” Some suggested it could be a promotional discount on atta, quality of wheat, or a pricing mismatch by the store staff.
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