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Instagram vs. YouTube: Today, social media is not just a source of entertainment, but has become the largest platform for earning money.

Instagram vs. YouTube: Today, social media is not just a source of entertainment, but has become the largest platform for earning money. Especially among young people, Instagram and YouTube are two popular platforms through which thousands of content creators are gaining recognition and earning substantial income. But the question often arises: which platform pays more, Instagram or YouTube? Let's explore the differences between the two and the real truth about earnings.

How is YouTube Earned?

The biggest source of revenue on YouTube is ad revenue. When someone watches your video, you earn money from the ads that run on it. You also earn income through Super Chat, Channel Memberships, Brand Sponsorships, and Affiliate Marketing.

Your earnings on YouTube depend on your video views, watch time, audience location, and content category. In India, the average earning per 1,000 views is ₹20 to ₹100. However, if your channel targets an international audience, this income can reach ₹300-₹400 per 1,000 views.

How is income generated on Instagram?

Instagram doesn't offer direct advertising revenue like YouTube. Income here primarily comes from brand promotions, Reel sponsorships, affiliate links, and collaborations. Influencers earn money for promoting a brand's product, and the amount depends on their follower count, engagement rate, and Reel views.

For example, those with 100,000 followers can earn ₹5,000 to ₹50,000 for a sponsored post, while larger influencers can negotiate deals worth lakhs of rupees.

Which is more profitable?

When it comes to long-term income, YouTube is considered a more stable and reliable platform. Views continue to flow for years after videos are uploaded, and revenue continues to grow. On the other hand, Instagram content has a shorter lifespan, with Reels becoming out of trend within a few days. However, Instagram offers the opportunity to earn money quickly through brand deals, especially for creators with strong followings.