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Every day some new trend goes viral on social media. Sometimes dance reels, sometimes memes and sometimes remixes of old songs. But this time the new trend that has emerged is a little emotional, a little funny and a little such that you too will say, now this will also trend? Yes, this time the topic of discussion is #OfficialApology, i.e. apologies of brands.

This apology trend in India started with Skoda India, which caught everyone’s attention by posting a post on its official Instagram account on November 5. It was written in the post – Our Official Apology and it was signed below that Team Skoda India. But in reality it was a cleverly prepared sales pitch.

Skoda India’s apology

In this post of Skoda, it was written that they apologize to their customers because their cars are so smart and safe that customers start going anywhere. Now the question arises whether this was an apology or a way of self-praise?

Many users saw the post and said, wow, he has worked hard on Canva, but when people realized that this was not a real apology but a marketing ploy, the trend took off.

Reliance Digital’s apology

After this, Reliance Digital also shared a post jumping into the same trend. The only difference was that he wrote it in points in school notes style. He said that customers repeatedly compare prices at different stores, but ultimately come back to Reliance Digital because we are cheaper even after tax.

Was this an apology or self PR?

In the comments, people joked that perhaps the social media team might have drank too much coffee at night. #OfficialApology is the new marketing strategy of brands. Actually this whole trend is a smart marketing strategy. The #OfficialApology trend has spread like wildfire on Instagram and X. Many brands like Garnier, PVR Inox, Cashify, Clear, Skoda, and Reliance Digital have joined this trend.

We’re sorry, we made your life too easy. Forgive us, our products are so good that you don’t go to any other brand. Simply put, brands are selling their praise in the name of an apology.

public response

Whenever such a trend goes viral, the public’s sarcastic antivirus gets activated. People are writing in the comment section, Nice marketing trick. When did you apologize for the real mistake? On PVR Inox’s post, people directly took a jibe that when there are complaints, companies remain silent, but if they want to praise themselves, they post saying we are sorry.

Now even apology has started selling. In this new world of digital marketing, apology has also become a product. Companies are saying that we are good, that is why we are embarrassed. The public is saying brother, never issue an apology even for a real mistake.

Who knows, the next apology may be from a pizza company, in which it is written – We are sorry, our cheese is so stretchy that it took time just to take the photo. And the public should answer. The thing is good, just forgive the price a bit.