Tripadvisor is preparing for a major shake-up. The travel review giant is streamlining its business and combining key divisions in an effort to sharpen its focus on travel experiences and AI. As part of this overhaul, the company will trim roughly 20% of its workforce as it restructures operations.
Tripadvisor is moving through one of the most significant transitions in its history. The Needham-based travel review platform revealed plans to restructure its business and merge operations between its Tripadvisor and Viator brands. The goal, the company said, is to simplify its structure and sharpen its focus on travel experiences while becoming “experience-led and AI-enabled.”
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Executives emphasized that the company is leaning heavily into experiences and integrating artificial intelligence across the platform, including plans to connect Tripadvisor into ChatGPT soon. The strategy comes as the business continues rebuilding post-pandemic and shifts toward parts of the travel market showing the strongest growth, as per a report by Boston.com.
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CEO Matt Goldberg said the change is about creating a more focused and agile organization. “We will direct our focus, talent, and investment to what matters most, resulting in a simpler, leaner, and faster-moving organization,” he said during the earnings call, as per a report by Boston.com.
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CFO Mike Noonan reinforced this direction, noting the company aims to drive more users toward booking experiences, saying “no competitor can replicate” its position in that space. Goldberg acknowledged the personal toll of the transition, adding he is “grateful for the continued hard work and dedication” of employees affected by the changes, as per a report by Boston.com.
The company is restructuring to streamline operations, reduce costs and focus more on travel experiences and AI integration.
How many employees will be affected?
Around 20% of Tripadvisor’s workforce, roughly 600 employees, based on its latest reported headcount.
Why is Tripadvisor restructuring?
Tripadvisor is moving through one of the most significant transitions in its history. The Needham-based travel review platform revealed plans to restructure its business and merge operations between its Tripadvisor and Viator brands. The goal, the company said, is to simplify its structure and sharpen its focus on travel experiences while becoming “experience-led and AI-enabled.”
ALSO READ: Mass layoffs hit Amazon, UPS and Target, but the real reason has nothing to do with AI
Executives emphasized that the company is leaning heavily into experiences and integrating artificial intelligence across the platform, including plans to connect Tripadvisor into ChatGPT soon. The strategy comes as the business continues rebuilding post-pandemic and shifts toward parts of the travel market showing the strongest growth, as per a report by Boston.com.
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How many jobs are being cut?
As part of its overhaul, Tripadvisor will reduce its global workforce by about 20%. With roughly 2,860 employees reported at the end of 2024, the cuts could affect nearly 600 workers across Tripadvisor, Viator and corporate roles. The company is also pursuing an $85 million cost-savings plan through the rest of this year and into 2027.ALSO READ: What does 67 mean, who made the 67 meme and why is it so popular?
CEO Matt Goldberg said the change is about creating a more focused and agile organization. “We will direct our focus, talent, and investment to what matters most, resulting in a simpler, leaner, and faster-moving organization,” he said during the earnings call, as per a report by Boston.com.
What does this mean for the future of Tripadvisor?
The restructuring follows pressure from activist investor Starboard Value, which holds a 9% stake and has been pushing for strategic adjustments. While Tripadvisor’s core business saw third-quarter revenue decline 8% to $235 million, Viator posted 9% growth to $295 million and TheFork rose 28% to $63 million, showing strength in experience bookings, as per a report by Boston.com.ALSO READ: Erika Kirk and JD Vance hug goes viral - users call it the biggest scandal, ‘The VP, the widow, and the hair touch'
CFO Mike Noonan reinforced this direction, noting the company aims to drive more users toward booking experiences, saying “no competitor can replicate” its position in that space. Goldberg acknowledged the personal toll of the transition, adding he is “grateful for the continued hard work and dedication” of employees affected by the changes, as per a report by Boston.com.
FAQs
Why is Tripadvisor cutting jobs?The company is restructuring to streamline operations, reduce costs and focus more on travel experiences and AI integration.
How many employees will be affected?
Around 20% of Tripadvisor’s workforce, roughly 600 employees, based on its latest reported headcount.
