The Delhi High Court has restrained yoga guru Ramdev’s Patanjali Ayurved from running an allegedly disparaging advertisement that described chyawanprash produced by other brands as “dhoka” or deception, Live Law reported on Tuesday.
Chyawanprash is an Ayurvedic formulation made from a blend of sugar, honey, ghee, Indian gooseberry jam and several herbs and spices. It is sold as a dietary supplement.
On Thursday, a bench of Justice Tejas Karia directed Patanjali to take down the videos within 72 hours and said that the restriction will remain in place until February 26, 2026.
The court was hearing a petition filed by Dabur India that was aggrieved by a 25-second advertisement released by Patanjali titled “51 herbs. One truth. Patanjali Chyawanprash!”, which described its own product as the “original” chyawanprash that offered the “true power of Ayurveda”, PTI reported.
The bench noted that Dabur was a market leader in the chyawanprash category, enjoying 61.1% of the market share as of September, and is likely to be adversely affected by the disparaging nature of the advertisement.
“Such a statement would naturally lead viewers to accept it as true and disregard other brands of chyawanprash,” the court said. “In evaluating the overall impact of the impugned advertisement, it is necessary to consider factors such as the stature and influence of the endorser.”
The bench said that...
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