Home and lifestyle direct-to-consumer (D2C) brand Haus & Kinder has raised $3.3 million (Rs 30 crore) in a funding round led by Sauce VC with participation from angel investors including Yogesh Kabra, founder of XYXX; Sangeet Agrawal and Navin Parwal, founders of Mokobara; and the Chona Family, founders of Hocco Ice Cream.
“…we are trying to be a lifestyle brand and entering new categories. We have (now) entered the curtains category,” said Saket Dhankar, cofounder and CEO. “Post funding, we will be expanding our presence in quick commerce since there is a lot of disruption happening in the segment for home and decor.”
The D2C brand sells both homeware and baby products with an online presence across ecommerce, quick commerce, and its own website.
“Consumers are upgrading their houses much faster now. We are seeing a change in consumer behaviour moving towards global trends in home decor,” said Dhankar.
“The brand’s ability to spot gaps and respond to what customers want has set it apart in a crowded space,” said Manu Chandra, founder and managing partner of Sauce VC. “This was an unusually large entry cheque size for us, which was driven by very heavy conviction on the founders and the lack of brands in the very large home linen category.”
Chandra added that the firm will be investing more in large and late-stage funding within its portfolio companies. Venture capital (VC) firm Sauce VC has invested in brands including Mokobara, The Whole Truth, XYXX, and Perfora.
In the homeware segment, Haus and Kinder is competing with the likes of Nestasia, 10Club, Homecentre, IKEA, and Tata-owned Westside, which also has a homeware range.
VCs are tapping into the new home decor brands as the segment is gaining popularity among users. The Artment secured Rs 10 crore in a funding round led by Inflection Point Ventures last week. In July, Varee raised $4.6 million in a round led by Peer Capital.
“…we are trying to be a lifestyle brand and entering new categories. We have (now) entered the curtains category,” said Saket Dhankar, cofounder and CEO. “Post funding, we will be expanding our presence in quick commerce since there is a lot of disruption happening in the segment for home and decor.”
The D2C brand sells both homeware and baby products with an online presence across ecommerce, quick commerce, and its own website.
“Consumers are upgrading their houses much faster now. We are seeing a change in consumer behaviour moving towards global trends in home decor,” said Dhankar.
“The brand’s ability to spot gaps and respond to what customers want has set it apart in a crowded space,” said Manu Chandra, founder and managing partner of Sauce VC. “This was an unusually large entry cheque size for us, which was driven by very heavy conviction on the founders and the lack of brands in the very large home linen category.”
Chandra added that the firm will be investing more in large and late-stage funding within its portfolio companies. Venture capital (VC) firm Sauce VC has invested in brands including Mokobara, The Whole Truth, XYXX, and Perfora.
In the homeware segment, Haus and Kinder is competing with the likes of Nestasia, 10Club, Homecentre, IKEA, and Tata-owned Westside, which also has a homeware range.
VCs are tapping into the new home decor brands as the segment is gaining popularity among users. The Artment secured Rs 10 crore in a funding round led by Inflection Point Ventures last week. In July, Varee raised $4.6 million in a round led by Peer Capital.
