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Indian women’s team becomes the new brand icon of India’s ad market

Samira Vishwas | November 12, 2025 7:24 AM CST

Main points:

After the World Cup victory, there has been a tremendous increase in the brand value of Indian women cricketers. Harmanpreet Kaur, Smriti Mandhana and Jemimah Rodrigues have now become the first choice of big brands. Their fees have increased from 25 to 100 percent and the demand for women cricketers has increased rapidly in the ad market.

Delhi: It is definitely being written about what changes the World Cup victory will bring to the scenario of women’s cricket in India, but the truth is that no one has a proper idea of its depth. There is a significant change in the brand value of Harmanpreet, Jemima, Smriti and some other cricketers in the commercial market. Till now, only male cricketers were talked about in this matter, but with the reach these women cricketers have made with this one victory, they will also have a say in this matter. So much so that now not just Harmanpreet, Jemima and Smriti, Richa Ghosh, Pratika Rawal, Deepti Sharma and Radha Yadav are also popular names.

Even the discussion about the thrill of victory has not ended yet and changes are beginning to be seen in the market. There are reports of not only 25 to 100 percent increase in fees, but also new contracts. Today, a major measure of reach has become reach on social media. Within 24 hours of the final against South Africa, Instagram followers of many players increased two to three times and this is the biggest basis for new negotiations on fees.

Jemimah Rodrigues:

The highest increase was recorded in the brand value of Jemima and it is reported to have increased by two times i.e. almost 100 percent. Earlier she was charging Rs 75 lakh for every ad and now the agents are talking about a fee of Rs 1.5 crore. The 100 in the semi-final against Australia changed his profile. After that match, his photo in the jersey stained with dust and sweat went viral and Surf Excel even linked it with its already running ‘Daag Achhe Hain’ campaign and advised to get this jersey framed instead of washing it.

Smriti Mandhana:

Already India’s highest earning female cricketer and has 16 brands in her account including Rexona, Nike, Hyundai, Herbalife, SBI, Gulf Oil and PNB MetLife. At present the annual fee per brand is Rs 1.5-2 crore. Let’s see where this increase reaches.

Now, women cricketers are not just good models for women-centric products, the scope has expanded and they are also in the list for women’s health, lifestyle, consumer electronics, wellness and automotive products. Google Gemini, Rexona, Nike, SBI, Red Bull and Puma etc. are working on the contract scheme along with the entire winning team. Never before have female cricketers been in such demand in the ad market. Now women cricketers are the new brand icons in the market.