Royal Family RECAP: Meghan Markle's brand delivered blow despite 'ironing out gremlins'
Reach Daily Express | December 1, 2025 8:39 AM CST
Meghan Markle's As Ever brand has been dealt a fresh blow with questions over how much she is actually selling. According to brand intelligence platform Similarweb, the Duchess of Sussex's online store had far less traffic than Gwyneth Paltrow's Goop in October.
It comes after the shop previously sold out minutes after each stock release. However, despite a source saying that some of the "gremlins have been ironed out" of the business, the website reported 746,592 page views in October compared to Goop's 2.3 million.
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