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Building a product has always required discipline; clear customer insight, cross-functional alignment, and sustained execution. What has changed is the environment. Product cycles are shorter, competitive responses are faster, and the window for differentiation is shrinking. In this context, artificial intelligence is no longer an add-on. As AI becomes embedded in everyday products and services, products are evolving from static offerings into intelligent systems that learn from data, adapt to usage, and personalise experiences in real time, reshaping customer expectations and competitive dynamics across industries.
AI may be accessible, but the real questions for product leaders continue to linger: are we designing products that can learn and evolve, rather than just deliver features? Do we have the capability to translate AI insights into real business and customer value? Are we equipped to lead cross-functional teams and manage intelligent products in a world full of uncertainty and ethical considerations?
The market is shifting and AI becoming the new competitive edge
The product landscape is evolving at an unprecedented pace. Recent industry research indicates that over 60% of organisations1 have integrated AI into at least one core product or customer experience function, and those that do report up to 25% faster product iteration cycles2 and stronger engagement metrics than peers relying on traditional approaches. Competitive differentiation is no longer just about features or pricing; it now depends on how intelligently a product can adapt, learn, and personalise experiences in real time. Shorter release cycles, rapid market responses, and ever-increasing customer expectations have made adaptability, data-driven insights, and continuous learning the new currency of competitive advantage.
Yet adoption alone does not guarantee impact. Market observations3 show that many AI initiatives stall or fail to scale due to unclear ownership, misaligned priorities, or insufficient leadership capability. Product and business managers often find themselves accountable for AI-driven outcomes without structured frameworks to manage intelligent products end to end. Strategic alignment, data readiness, and cross-functional collaboration are now essential skills, but surveys consistently highlight that leadership readiness is lagging behind technology adoption, creating a widening capability gap in AI-led product management.
Addressing this gap requires deliberate, applied upskilling. The Professional Certificate Programme in AI Product Development & Innovation by IIM Kozhikode is designed to equip product and business leaders with the skills, frameworks, and governance perspective needed to master the end-to-end lifecycle of AI-powered products, from opportunity identification and experimentation to deployment, scale, and continuous improvement. By developing these capabilities, professionals can not only keep pace with market shifts but also drive innovation that delivers measurable business and customer impact, positioning themselves and their organisations ahead of the curve.
Building AI-ready product leaders with Professional Certificate Programme in AI Product Development & Innovation by IIM Kozhikode
As AI reshapes how products are conceived, built, and scaled, the need for structured, role-specific learning has become unmistakable. The Professional Certificate Programme in AI Product Development & Innovation by IIM Kozhikode is designed to help experienced product and business professionals navigate this transition with clarity and confidence. Rather than treating AI as a purely technical discipline, the programme positions it squarely within the context of product strategy, decision-making, and lifecycle ownership, reflecting the realities product leaders face in today’s organisations.
The programme is built around a simple but critical objective: to enable professionals to master the end-to-end lifecycle of AI-powered product management. Participants develop the ability to identify high-impact AI use cases aligned with business goals, understand data and model dependencies, manage experimentation and uncertainty, and govern products that continuously learn and evolve. Through this lens, AI is not presented as an abstract capability, but as a practical enabler of better product decisions, stronger customer outcomes, and sustainable competitive advantage.
What distinguishes the programme is its applied and leadership-focused approach. Delivered by IIM Kozhikode faculty, the curriculum blends conceptual frameworks with real-world context, ensuring participants can translate learning into action. The programme emphasises cross-functional collaboration, helping product and business managers work effectively with data science, engineering, and design teams, while also addressing critical governance considerations such as ethics, explainability, and long-term performance management of intelligent systems.
Participants in the programme gain:
Key programme details:
As AI reshapes how products are built and experienced, the real differentiator will be leadership capability, not access to technology. Tools will evolve, but the ability to frame the right product problems, align AI with business value, and lead teams through uncertainty will define success. For product and business managers, this makes AI-led thinking a necessity rather than an advantage. The Professional Certificate Programme in AI Product Development & Innovation by IIM Kozhikode is designed to enable this shift, equipping professionals with the end-to-end capabilities required to build, scale, and manage intelligent products in an AI-first world.
References:
AI may be accessible, but the real questions for product leaders continue to linger: are we designing products that can learn and evolve, rather than just deliver features? Do we have the capability to translate AI insights into real business and customer value? Are we equipped to lead cross-functional teams and manage intelligent products in a world full of uncertainty and ethical considerations?
The market is shifting and AI becoming the new competitive edge
The product landscape is evolving at an unprecedented pace. Recent industry research indicates that over 60% of organisations1 have integrated AI into at least one core product or customer experience function, and those that do report up to 25% faster product iteration cycles2 and stronger engagement metrics than peers relying on traditional approaches. Competitive differentiation is no longer just about features or pricing; it now depends on how intelligently a product can adapt, learn, and personalise experiences in real time. Shorter release cycles, rapid market responses, and ever-increasing customer expectations have made adaptability, data-driven insights, and continuous learning the new currency of competitive advantage.
Yet adoption alone does not guarantee impact. Market observations3 show that many AI initiatives stall or fail to scale due to unclear ownership, misaligned priorities, or insufficient leadership capability. Product and business managers often find themselves accountable for AI-driven outcomes without structured frameworks to manage intelligent products end to end. Strategic alignment, data readiness, and cross-functional collaboration are now essential skills, but surveys consistently highlight that leadership readiness is lagging behind technology adoption, creating a widening capability gap in AI-led product management.
Addressing this gap requires deliberate, applied upskilling. The Professional Certificate Programme in AI Product Development & Innovation by IIM Kozhikode is designed to equip product and business leaders with the skills, frameworks, and governance perspective needed to master the end-to-end lifecycle of AI-powered products, from opportunity identification and experimentation to deployment, scale, and continuous improvement. By developing these capabilities, professionals can not only keep pace with market shifts but also drive innovation that delivers measurable business and customer impact, positioning themselves and their organisations ahead of the curve.
Building AI-ready product leaders with Professional Certificate Programme in AI Product Development & Innovation by IIM Kozhikode
As AI reshapes how products are conceived, built, and scaled, the need for structured, role-specific learning has become unmistakable. The Professional Certificate Programme in AI Product Development & Innovation by IIM Kozhikode is designed to help experienced product and business professionals navigate this transition with clarity and confidence. Rather than treating AI as a purely technical discipline, the programme positions it squarely within the context of product strategy, decision-making, and lifecycle ownership, reflecting the realities product leaders face in today’s organisations.
The programme is built around a simple but critical objective: to enable professionals to master the end-to-end lifecycle of AI-powered product management. Participants develop the ability to identify high-impact AI use cases aligned with business goals, understand data and model dependencies, manage experimentation and uncertainty, and govern products that continuously learn and evolve. Through this lens, AI is not presented as an abstract capability, but as a practical enabler of better product decisions, stronger customer outcomes, and sustainable competitive advantage.
What distinguishes the programme is its applied and leadership-focused approach. Delivered by IIM Kozhikode faculty, the curriculum blends conceptual frameworks with real-world context, ensuring participants can translate learning into action. The programme emphasises cross-functional collaboration, helping product and business managers work effectively with data science, engineering, and design teams, while also addressing critical governance considerations such as ethics, explainability, and long-term performance management of intelligent systems.
Participants in the programme gain:
- Strategic fluency in AI-powered product management: Develop a clear understanding of how AI changes product strategy, roadmap planning, and value creation, enabling leaders to make informed decisions rather than relying solely on technical teams.
- End-to-end lifecycle capability: Learn how to manage AI products from opportunity identification and data readiness assessment to experimentation, deployment, monitoring, and scale, ensuring accountability across the product’s lifespan.
- Practical exposure through real-world use cases and applications: Engage with industry-relevant scenarios that reflect the complexity and ambiguity of AI-led product environments, helping participants bridge the gap between theory and execution.
- Confidence in navigating uncertainty and ethical considerations: Build the ability to balance experimentation with business responsibility, while embedding governance principles such as data privacy, bias mitigation, and transparency into product decisions.
- Credibility and growth through IIM Kozhikode Executive Education: Benefit from academic rigour, peer learning, and IIM Kozhikode Executive Education Alumni Status, reinforcing professional credibility and long-term career impact.
Key programme details:
- Programme commencement date: 31 January 2026 (upcoming intake)
- Programme Fee: INR 2,95,000/- (all-inclusive)
- Format: Live, interactive online sessions with real-time engagement alongside peers and faculty
- Duration: 10 months, designed for working professionals balancing learning with job responsibilities
- Eligibility: Professionals with a bachelor’s degree or equivalent and at least 5 years of experience in product, technology, or related business roles
As AI reshapes how products are built and experienced, the real differentiator will be leadership capability, not access to technology. Tools will evolve, but the ability to frame the right product problems, align AI with business value, and lead teams through uncertainty will define success. For product and business managers, this makes AI-led thinking a necessity rather than an advantage. The Professional Certificate Programme in AI Product Development & Innovation by IIM Kozhikode is designed to enable this shift, equipping professionals with the end-to-end capabilities required to build, scale, and manage intelligent products in an AI-first world.
References:
- Product Landscape
- Faster Product Cycles
- Market observations
(This article is generated and published by ET Spotlight team. You can get in touch with them on etspotlight@timesinternet.in)
