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Reliance FMCG goes places, retail keeps selling
ET Bureau | January 23, 2026 12:57 AM CST

Synopsis

Reliance Consumer Products has secured global rights for four international beauty brands. These include Brylcreem, Toni & Guy, Badedas, and Matey. The company plans to expand these brands globally, including in India. Reliance's FMCG business saw significant growth in sales during the October-December quarter. The company is also expanding its manufacturing network and allocating land for food parks.

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Reliance Consumer Products (RCPL) has acquired global rights of four large international beauty product brands-Brylcreem, Toni & Guy, Badedas and Matey-which it intends to expand globally including in India, the company's executive director Ketan Mody said. Talking to analysts at the company's third quarter earnings call on Friday, Mody said the global right to these heritage brands in the grooming and bathing segment exclude a few markets. He, however, did not mention the deal value or other details.

"Brylcreem has significant equity in Indian and global markets. The Toni & Guy FMCG range of premium hair care and styling products has diversified from their saloons. Badedas is a premium personal care brand from Germany, while Matey is a specialist UK brand focussed on children's personal care," Mody said.

He said the FMCG business is currently present in 17 countries through exports and franchisees.

While the Ambanis had spelt out plans to take their FMCG business global and had started with exports of Campa Cola in the Middle East, a few months back, these strategic acquisitions will give them a bigger head start, analysts said.

Reliance's fast moving consumer goods (FMCG) business also continued its pace of high growth in the October-December quarter with gross sales expanding 1.6 times year-on-year (Y-o-Y) to ₹5,065 crore, as per the earnings presentation. With this, RCPL's year-to-date gross revenue this fiscal has already touched about ₹15,000 crore, a growth of 1.8 times over the same period last fiscal, Mody said.

"About 80% of the sales has come from the general trade. The staples brand Independence year-to-date sales has crossed ₹1,500 crore, while energy beverage brand Campa Energy has crossed ₹1,000 crore in sales. There is robust growth in snacks, green shoots in biscuit and edible oil are being expanded nationally with high traction in Maharashtra," said Mody.

RCPL's manufacturing network is also expanding at a high pace with several high-speed bottling lines being added across 12 states that will double capacity for the up-coming season, said Mody. Land for food parks are also being allocated with the first plant being operational in March. The conglomerate's retail business-Reliance Retail Ventures (RRVL)-December quarter sales was driven by consumer electronics due to reduction in GST rates on televisions and air-conditioners, with gold jewellery and quick commerce picking up pace.

RRVL reported 2.7% Y-o-Y increase in net profit at ₹3,551 crore for the third quarter ending December, while revenue from operations expanded by 9.2% Y-o-Y at ₹86,951 crore. Gross revenue grew 8.1% Y-o-Y at ₹97,605 crore.

The company said the growth rate was impacted by GST rate rationalisation, festive demand split across second and third quarter, and the demerger of the FMCG business from December 1. RRVL's quarterly Ebitda at ₹6,915 crore was up 1.3% Y-o-Y.

The company said the margins were impacted by festive offers and promotions, investments in quick commerce, and one-time impact of the new labour code. The business opened 431 new stores during the quarter taking the total store count to 19,979, and the number of transactions during the quarter crossed the 500 million milestone.


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