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Dubai’s Roads and Transport Authority (RTA) has launched a new safety and public transport etiquette campaign across the Dubai Metro and Tram networks, urging commuters to follow basic travel rules such as proper cabin selection and giving priority seating to senior citizens and people of determination.

Rolled out in collaboration with Keolis-MHI, the operator of Dubai Metro and Tram, the campaign aims to improve passenger behaviour during peak travel times and ensure smoother, safer journeys for all users.

Hassan Al Mutawa, Director of Rail Operations at RTA’s Rail Agency, said the initiative focuses on reinforcing courteous and responsible conduct inside trains and stations.

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“The campaign aims to reinforce a culture of courteous and responsible passenger behaviour through focused awareness of key practices. These include proper cabin selection, giving priority seating to people of determination and senior citizens, keeping doorways clear to maintain smooth movement, and respecting the rights and privacy of fellow commuters," Hassan noted.

Hassan Mohammad Al Mutawa

With Dubai Metro and Tram ranked among the world’s most advanced public transport systems, Hassan said the campaign is designed to ensure that daily commutes continue to meet global standards of safety, comfort and efficiency.

He further noted: “The campaign is implemented through an integrated communication ecosystem, including guidance materials inside Metro and Tram carriages, digital screens, awareness signage at stations, and social media platforms, ensuring that awareness messages reach all segments of the community across different age groups.”

Photo: RTA

Hassan also highlighted the role of frontline staff, including Customer Happiness teams, ticket inspectors and station personnel, in reinforcing the campaign on the ground. "Through daily interaction with passengers, clear guidance, and real-time assistance, they help reinforce safety and etiquette messages, contributing to a smoother and more comfortable travel experience for all users.”

The campaign forms part of RTA’s broader efforts to enhance Dubai’s public transport network, support smart mobility goals and encourage shared responsibility among commuters.

Photo: RTA

“Public transport is a shared space, and maintaining its safety is a collective responsibility. This campaign goes beyond reminders; it reinforces the culture of respect and awareness that distinguishes Dubai," Hassan said.

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