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News India Live, Digital Desk: Has it ever happened that you talked to a friend on the phone about new shoes or a trip and within a few minutes its advertisement started appearing on Instagram? Many people consider this as ‘digital espionage’ and they feel that Instagram is listening to them by accessing their phone’s microphone.

However, the head of Instagram Adam Mosseri It has been clarified that the app does not listen to you. So how does Instagram know what’s on your mind? Let us know the truth behind this technology and easy ways to control it.

How do accurate advertisements come without listening to things?

Instagram listens to you instead of listening to you Digital Activity closely tracks. The main reasons behind this are:

Meta Pixels and Cookies: When you search for something on a third-party website, they tell Instagram what you’re interested in through a ‘meta pixel’.

Hyper-Personalized Data: By analyzing comments you make, posts you save, how long you linger on a photo, and your search history, AI predicts what you’re likely to buy next.

WhatsApp and Meta AI: Now Meta is also making ads more accurate by collecting data through WhatsApp status and its AI chatbot.

How to turn off ‘Personalized Ads’ on Instagram?

If you are concerned about your privacy, you can control tracking to a great extent in these two ways:

Method 1: Via Meta Account Center (Ad Preferences)

This setting prevents ads from being linked to your data.

in the instagram app profile Go to and top right Three Lines (Menu) Click on.

Accounts Center go in and Ad preferences Tap on.

Manage information Click on and Activity information from ad partners Select.

Here Review setting going in ‘No, don’t make my ads more relevant by using this information’ Select the option.

Method 2: Turn off Off-Meta Activity

This setting prevents Instagram from collecting your data from other websites and apps.

in the account center Your information and permissions Click on.

Your activity off Meta Technologies Select the option.

Disconnect specific activity Tap or clear old activity.

to stop it forever Manage future activity go to and Disconnect future activity Select.

thing to keep in mind

Changing these settings does not mean that you will stop seeing ads. The number of ads will remain the samejust they won’t be based on your preferences or past search history. Instead you will see random (unknown) ads.Pro Tip: If you don’t want the app to use your microphone at all, turn off your phone’s System Settings > Apps > Instagram > Permissions going in Microphone Set access to ‘Don’t Allow’.