Top News

If there’s one thing you don’t expect a major Bollywood superstar to do, it’s criticize the fundamental quality of the films their own industry is producing. But that’s exactly what Shahid Kapoor just did, delivering a surprisingly frank take on the current state of Hindi cinema.

In a candid moment that has quickly spread through the industry, Shahid admitted that while Bollywood might spend enormous amounts on hype and promotion, the actual root problem is the content itself.

His comment was direct and cut straight to the chase: “The reality is, we are not making good films right now.”

This honest critique confirms what many filmmakers, critics, and audiences have been feeling since the pandemic shifted global viewing habits. Audiences are no longer impressed simply by spectacle, star power, or massive Bollywood movie PR and marketing campaigns. If the story isn’t solid, they won’t show up.

Shahid’s point wasn’t necessarily that the industry isn’t trying to market its films well, but rather that no amount of fancy public relations can save a weak product. He suggested that focusing too heavily on extravagant promotion sometimes overshadows the basic need to deliver high-quality, engaging content that actually resonates with viewers.

The Real Crisis is Quality, Not Publicity

For years, the success of Bollywood relied on a standard formula that prioritized celebrity glamour over cinematic innovation. However, with the rise of OTT platforms, viewers now have instant access to world-class content from Korea, Hollywood, and various Indian regional industries.

This means the bar for Hindi film quality has been raised exponentially.

When a superstar like Shahid Kapoor speaks up about the state of Bollywood film productionit serves as an internal wake-up call. His observation suggests a healthy desire for self-correction within the industry, acknowledging that relying on old formulas while investing heavily in just marketing is a recipe for box office disaster.

Ultimately, the takeaway from his comment is clear: the focus needs to shift dramatically back to storytelling, screenplays, and cinematic vision. Good cinema, Shahid implies, doesn’t need to be desperately marketed; it markets itself.

Read More: Shahid Kapoor Just Gave the Most Honest Assessment of Bollywood’s Quality Problem