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Why your makeup turns patchy in winter and the formulas that fix it
ETimes | February 2, 2026 5:40 PM CST




Winter has its own magic - cozy clothes, hot drinks, and festive evenings, but is very unforgiving to the skin. As the temperature drops, moisture evaporates at a faster rate, leaving the skin parched, flaky, and uneven. This tends to make makeup patchy; even good products look cracked or heavy. The good news is that minor changes in routine bring major results.

One of the most common mistakes is carrying over summer makeup into winter. While matte and long-wear foundations can withstand the heat, in cooler months they tend to highlight areas of dryness. Simply swapping these out for hydrating or satin-finish foundations and BB creams instantly improves how makeup sits on your skin. Formulas blend easily and provide a softer, healthy finish. Coverage tends to be light to medium, evening out tone without settling into dry patches.