As the Super Bowl prepares for another massive Sunday night audience, Turning Point USA is rolling out its own high-profile counter-programming. The conservative nonprofit has announced a star-packed concert designed to air directly opposite the NFL’s official halftime show. Leading the lineup is Kid Rock, joined by a mix of familiar country names.
Billed as a celebration of traditional values, the event is being positioned as a different kind of halftime experience for viewers looking for another option.
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A Patriotic Alternative Takes Shape
Turning Point USA has confirmed that Kid Rock will headline its TPUSA halftime show, officially titled The All-American Halftime Show. The concert is scheduled to air around 8 p.m. ET on Feb. 8, running opposite the Super Bowl 60 halftime performance.
The lineup also includes country artists Brantley Gilbert, Lee Brice, and Gabby Barrett, giving the show a distinctly country-focused sound. The event will stream across Turning Point USA’s YouTube and X profiles, along with other platforms, as per a report by Fox News and USA Today.
Why create a counter to the Super Bowl Halftime Show?
The Turning Point USA event is framed as an alternative to the NFL’s official halftime performance, which will be headlined by Bad Bunny. The Latin music star recently won album of the year at the Grammys, but his selection has drawn criticism from some conservatives.
“We’re approaching this show like David and Goliath,” Kid Rock said in a statement. "Competing with the pro football machine and a global pop superstar is almost impossible…or is it?"
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According to TPUSA, the All-American halftime show is meant to offer families another viewing option. Turning Point USA spokesman Andrew Kolvet said the broadcast is designed to feel more personal than a stadium-scale production.
"'The All-American Halftime Show' is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom," Kolvet said. "… We can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too."
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The TPUSA halftime show will stream on Turning Point USA’s YouTube, X, and Rumble platforms. It will also air on Sinclair Broadcast Group’s OTT channel CHARGE!, available through services such as Samsung Plus, YouTube TV, Hulu, and Sling. Additional distribution partners include Daily Wire+, Real America’s Voice, and One America News Network, as per a report by ABC Audio.
Meanwhile, Super Bowl 60 airs at 6:30 p.m. ET on NBC and Peacock, with Green Day performing an opening set at 6 p.m. ET and Bad Bunny headlining the official halftime show, as per a report by ABC Audio.
Featuring Brantley Gilbert, Lee Brice, and Gabby Barrett, the TPUSA event aims to celebrate faith, family, and freedom through a patriotic broadcast.
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It will stream around 8 p.m. ET on Feb. 8, during Super Bowl halftime.
Who is performing at the All-American Halftime Show?
The lineup includes Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.
Billed as a celebration of traditional values, the event is being positioned as a different kind of halftime experience for viewers looking for another option.
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ALSO READ: Quote of the Day by Bruce Lee: 'Mistakes are always forgivable,…'—Inspiring quotes by the renowned martial artist
A Patriotic Alternative Takes Shape
Turning Point USA has confirmed that Kid Rock will headline its TPUSA halftime show, officially titled The All-American Halftime Show. The concert is scheduled to air around 8 p.m. ET on Feb. 8, running opposite the Super Bowl 60 halftime performance.
The lineup also includes country artists Brantley Gilbert, Lee Brice, and Gabby Barrett, giving the show a distinctly country-focused sound. The event will stream across Turning Point USA’s YouTube and X profiles, along with other platforms, as per a report by Fox News and USA Today.
Why create a counter to the Super Bowl Halftime Show?
The Turning Point USA event is framed as an alternative to the NFL’s official halftime performance, which will be headlined by Bad Bunny. The Latin music star recently won album of the year at the Grammys, but his selection has drawn criticism from some conservatives.
“We’re approaching this show like David and Goliath,” Kid Rock said in a statement. "Competing with the pro football machine and a global pop superstar is almost impossible…or is it?"
ALSO READ: Word of the Day: Crestfallen
What is Turning Point USA aiming to deliver?
According to TPUSA, the All-American halftime show is meant to offer families another viewing option. Turning Point USA spokesman Andrew Kolvet said the broadcast is designed to feel more personal than a stadium-scale production.
"'The All-American Halftime Show' is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom," Kolvet said. "… We can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too."
ALSO READ: Word of the Day: Felicity
How and where can you watch the TPUSA Halftime show?
The TPUSA halftime show will stream on Turning Point USA’s YouTube, X, and Rumble platforms. It will also air on Sinclair Broadcast Group’s OTT channel CHARGE!, available through services such as Samsung Plus, YouTube TV, Hulu, and Sling. Additional distribution partners include Daily Wire+, Real America’s Voice, and One America News Network, as per a report by ABC Audio.
Meanwhile, Super Bowl 60 airs at 6:30 p.m. ET on NBC and Peacock, with Green Day performing an opening set at 6 p.m. ET and Bad Bunny headlining the official halftime show, as per a report by ABC Audio.
Featuring Brantley Gilbert, Lee Brice, and Gabby Barrett, the TPUSA event aims to celebrate faith, family, and freedom through a patriotic broadcast.
ALSO READ: Quote of the Day by Oprah Winfrey: 'The more you praise and celebrate…'—Here are some inspiring quotes by the incredible philanthropist on her birthday
FAQs
When does the TPUSA halftime show air?It will stream around 8 p.m. ET on Feb. 8, during Super Bowl halftime.
Who is performing at the All-American Halftime Show?
The lineup includes Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.
