Summary
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The event brought together high-street brands, prêt labels, manufacturing houses, luxury fashion houses, bridal designers, and retail powerhouses, reflecting the full spectrum of Pakistan’s vibrant fashion ecosystem.
- Day 3 continued with Kibo, Golmohar By Asif Chaudhry, Kiara, and Retail Showcases from KB by Zulfiqar Malik, Misl, Merel, ending with Designer Collections by the House of Kamiar Rokni, Summat, Mo by Mohsin Tawasual, and Saira Shakira.
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Runway Meets Retail: A New Era of Fashion Commerce
LFW’s runway-to-e-tail model allowed high-street, prêt, and retail collections to be purchased immediately after their shows through LAAM’s digital platform, bridging the gap between runway visibility and commercial access.
AI Generated Summary
Pakistan’s first runway-to-e-tail fashion platform, LAAM Fashion Week (LFW), successfully concluded its inaugural four-day edition from January 31 to February 3, 2026, redefining how Pakistani fashion is showcased, commercialised, and taken to a global audience.
The event brought together high-street brands, prêt labels, manufacturing houses, luxury fashion houses, bridal designers, and retail powerhouses, reflecting the full spectrum of Pakistan’s vibrant fashion ecosystem. With a digital-first model, all runway shows were streamed live to audiences in over 120 countries and 7,800 cities, marking the largest global broadcast of Pakistani fashion to date.
Four Days of Fashion, Craft, and Commerce
The opening day featured LFW Presents, a curated showcase highlighting 26 iconic garments that shaped decades of Pakistani fashion. Designers included Ali Xeeshan, Amir Adnan, HSY, Sania Maskatiya, Teejays, Khaadi, Nomi Ansari, Zainab Chottani, and many others. The evening also spotlighted emerging talent through the LFW Hot List, featuring designers from IVS and PIFD, with live performances by the Top 16 Pakistan Idol finalists.
Day 2 focused on the journey from high-street to designer couture. Collections by Agha Noor, Panache Apparel, Urge Pret opened the day, followed by retail showcases from Allure by Izna Hamza, Bin Tayyab, Pehnawa by Bin Akram, and designer presentations by Karma, Deepak & Fahad, Sadaf Fawad Khan, Fahad Hussayn.
Day 3 continued with Kibo, Golmohar By Asif Chaudhry, Kiara, and Retail Showcases from KB by Zulfiqar Malik, Misl, Merel, ending with Designer Collections by the House of Kamiar Rokni, Summat, Mo by Mohsin Tawasual, and Saira Shakira.
The grand finale on Day 4 featured high-street names like Amna Ilyas, Meerak, Mohagni, Bulbul, and retail showcases from Rang e Haya, Mushq, Haseens. The final designer segments included Nomi Ansari, Zainab Chottani, Souchaj by Mehak Junaid, culminating in HSY’s “Musafir”, a collection celebrating journey, identity, and cultural continuity rooted in Pakistan’s diverse regions and heritage.
Runway Meets Retail: A New Era of Fashion Commerce
LFW’s runway-to-e-tail model allowed high-street, prêt, and retail collections to be purchased immediately after their shows through LAAM’s digital platform, bridging the gap between runway visibility and commercial access. Luxury and bridal collections will be gradually released in line with production timelines, ensuring sustainable growth for Pakistan’s fashion industry.
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