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EKARAA announces its entry into India’s fine jewellery landscape with the opening of its first flagship store in Mumbai, introducing a contemporary luxury jewellery house conceived for the modern Indian woman and the moments that exist beyond convention.

Located on the 2nd floor of 81 Crest, Linking Road, Santacruz West, the 6,700 sq. ft. flagship marks both EKARAA’s retail debut and its global headquarters. More than a store, the space is envisioned as an experiential centre that reflects EKARAA’s philosophy of intentional luxury, bridging ceremonial bridal heirlooms and pared-back everyday diamonds for a life that is expressive and personal.

Inspired by the diamond’s four Cs, cut, colour, clarity, and carat, EKARAA builds its own four Cs as core values: Craftsmanship, Customisation, Creativity, and Credibility, with experience at the heart of the brand. Services include private consultations, a discreet try-at-home concierge, and a deeply collaborative approach to customisation for both bridal and non-bridal jewellery.

Commenting on the launch, Founder, Mehul Jain, who brings nearly two decades of experience in the diamond jewellery industry, says, “EKARAA is guided by the belief that true luxury is born of intention, not excess. Every creation is designed to feel aspirational yet deeply personal, crafted with integrity, shaped by exceptional craftsmanship, and anchored in emotional resonance. Our vision is to build a globally recognised Indian luxury house, creating jewellery that moves beyond occasion and becomes an intrinsic part of a woman’s life.”

EKARAA houses multiple curated collections spanning everyday luxury to couture-level creations. Classique presents refined essentials such as classic studs, tennis bracelets, minimal pendants, and eternity rings defined by precision and timeless appeal. Prêt explores design-forward forms with coloured diamonds, rose cuts, briolettes, and sculptural silhouettes for women who favour individuality, while Heirloom features couture bridal sets and high-jewellery statements crafted for legacy moments. The Golden Hour Collection celebrates yellow and white diamonds inspired by the transition of day into night. Beyond pricing, the collections differ in scale, complexity, and level of craftsmanship.

Defined by a future-forward material philosophy, EKARAA works with both lab-grown and naturally mined diamonds, paired with ethically sourced emeralds, sapphires, rubies, and rare pink diamonds, positioning itself as an exquisite diamond jewellery atelier.

The flagship has been built as an experience-led retail space that encourages slow discovery. The layout flows through clearly defined zones, balancing openness with intimacy, and allowing each collection to reveal itself naturally. Bespoke furniture, refined finishes, and select marbles sourced from Italy and Hong Kong are layered with handcrafted details, creating an environment that feels elevated yet warm and welcoming. Technology is integrated quietly throughout the store, from acoustics and security to precision lighting. The façade and showroom come alive through cylindrical 3D LED installations, L-shaped LED screens, and a large-format digital display inspired by Times Square, showcasing diamonds, fashion films, and brand narratives in motion.

Breaking away from traditional jewellery retail, the EKARAA flagship offers a highly personalised, hospitality-led experience and luxe design services that translate ideas into live sketches. Jewellery styling is paired with designer ensembles to create a complete bridal vision, while an in-house EKARAA coffee cart encourages moments of pause and ease, reflecting the brand’s belief in time, attention, and intention. Extending beyond fine jewellery, EKARAA also presents a curated selection of high-luxury accessories, including statement brooches and collectible pieces for connoisseurs of rarity and craft.

While the Mumbai flagship marks EKARAA’s first chapter, the brand’s growth strategy remains intentionally measured and design-led. Future expansion across India and select international markets will follow the same large-format, experience-driven retail model, with a focus on depth rather than density. Quality, trust, and service remain central to every touchpoint, supported by participation in carefully chosen domestic and global exhibitions and distinctive branded installations across the city to ensure the brand remains visible, relevant, and culturally resonant.

The post EKARAA Makes Its Debut As A New Indian Luxury Jewellery House Built For The Moments In Between, Opens a 6,700 sq. ft., First Flagship Store in Mumbai appeared first on Lifeandtrendz.