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What are the rules for earning money on Instagram? Find out how much money you get for 10,000 views on Reels.
Siddhi Jain | February 7, 2026 5:15 PM CST

Instagram:  Today, Instagram is no longer just a platform for sharing photos and videos; it has also become a source of income for millions of young people.

Instagram: Today, Instagram is no longer just a platform for sharing photos and videos; it has also become a source of income for millions of young people. Reels, in particular, have helped creators gain both recognition and money quickly. But the biggest question is, what are the rules for earning money on Instagram, and how much money do you actually get for 10,000 views?

Essential Rules for Earning Money on Instagram

To earn money on Instagram, you must first follow Meta's policies and monetization guidelines. Your account must be professional, meaning a Creator or Business Account. The content must be original; you cannot earn money from copied or re-uploaded videos. Additionally, your profile should not have any violations of the Community Guidelines. Being at least 18 years old and having a public account are also essential requirements.

Does Instagram pay directly for Reels views?

It's important to understand this: Instagram does not pay every creator in every country directly for Reels views. Previously, Meta had a Reels Bonus Program where select creators received money based on views. Currently, in India, most creators earn money through brand deals, sponsorships, and affiliate marketing, not directly from Instagram.

How much money do you get for 10,000 views?

If we talk about the Instagram Bonus program, the earnings for 10,000 views are not very high. According to various reports and creators' experiences, you can get approximately 20 to 100 rupees for 10,000 views, and that too only if your account is included in an active bonus program. However, if your Reel has good engagement and you have a strong niche, you can earn much more than that through brand deals.

Real earnings come from brand deals

The real money on Instagram comes from brand promotions. If you have 10,000 to 50,000 followers and your Reels get good views and likes, brands can pay you anywhere from ₹2,000 to ₹10,000 per post or Reel. For larger creators, this amount can even reach into the lakhs.

Smart Tips to Increase Your Earnings on Instagram

If you want to earn money from Instagram, focus on a specific niche, such as technology, finance, fashion, or education. Using trending audio, relevant hashtags, and posting regularly are crucial for Reels. Also, increase engagement with your audience, as higher engagement is the key to higher earnings.


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