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Statistics show that women in Latvia are more educated, healthier and live longer than men. As a result, many young men are fleeing abroad in search of better jobs and life, making it difficult for smart and single women left at home to find partners.

Women themselves have found a solution to this unique problem. She is now renting a 'husband for an hour'. Yes, many companies in Riga and other cities are running such services, where women can call the 'man with golden hands' to their home for a few euros by booking by phone or online. These hired 'husbands' fix plumbing, install TV, assemble furniture, change bulbs or complete any household task in just an hour or two.

Most services reach home within 60 minutes

Most of the services reach home within 60 minutes. Latvia's famous writer and columnist Des Ruksane has spoken openly on this situation. He said, 'The smartest and most beautiful girls are left alone. They want partners who can be their equal – in studies, in career, in thinking. But such men are not found here. The figures are really shocking.

The average age of men is about 10 years less than that of women.

In Latvia, there are only 84-85 men for every 100 women. This difference increases further at the age above 50 years. Due to alcohol, smoking and poor lifestyle, the average lifespan of Latvian men is about 10 years less than that of women. As a result, many successful and self-reliant women are becoming victims of loneliness. Although this 'hired husband' is only for domestic work, yet this trend is becoming very viral on social media.

Happy women with 'husband of an hour'

Many women jokingly say, 'Fare marriage, at least I have found someone to fix taps!' Some believe that this service is also empowering women, because they do not need to depend on any man. Currently, these Latvian beauties are happy with their career, friends and rented 'husband of an hour', but the search for a real life partner is still going on.

This decline is also being attributed to the high male mortality rate, where men die at a younger age and are four times more likely to commit suicide. The country's average age is 44 years, the death rate is 14.9 per 1,000 and more than 80 percent of those who commit suicide are men.