Meghan Markle's split with Netflix is "the kiss of death" for her future brand deals, a PR expert has claimed. The streaming giant had partnered with Meghan's jam-selling business, As Ever, when it launched last year. But figures showed earlier this year that the Duchess's Netflix show failed to crack the top 1,000 most-watched programmes on the platform.
On Friday night, both Meghan and Netflix announced they're parting ways, with the Duchess's spokesperson saying the brand is "ready to stand on its own" and the streamer saying they are glad to have "played a role in bringing [Meghan's vision to life". But Eric Schiffer, PR expert and chairman of Reputation Management Consultants, criticised the Duchess and said the split is "business suicide in a cashmere apron".
He told Page Six: "Losing Netflix on As Ever is a brutal backlash because the halo just got ripped off, and what's left looks like another failed Montecito money grab. For Meghan, losing Netflix is the kiss of death to the pitch that prestige partners still see unlimited upside."
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