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Nowadays almost everyone is dependent on social media. Almost no one misses their phone from waking up to going to bed at night. If you have time, keep an eye on YouTube, Facebook, Instagram. When watching an influencer’s video, they start thinking about it. More precisely, fall in love with them. The new generation is now enjoying this parasocial love! Do you know what to do?

This parasocial relationship is a fortnightly relationship. Where you are madly in love with someone. He is a familiar face. Be it an actor, influencer or someone from any other profession. But because of social media, five people around him know him at once. The person you feel strongly attracted to doesn’t even know you. Meanwhile, watching his daily lifestyle videos, you start to think, you know him a lot.

This parasocial relationship is characterized by feeling a mental attachment to those involved with the media. Although such relationships have proliferated in the age of social media, they were first proposed by sociologists Donald Horton and Richard Wohl in the 1950s. They said this while explaining how viewers associate themselves with the people they see on the television screen. Parasocial relationships actually form a Maya bond. As a result, viewers start thinking they know their favorite celebrity personally. If you regularly watch a YouTuber’s videos, you develop a crush on him. Which is one hundred percent one sided.

But why is it somehow? Research suggests that loneliness is behind engaging in parasocial relationships. Those who have relatively few friends, are socially isolated, usually end up in YouTube-Facebook vlogs. Create a world of your own with the people on the other end of the phone. But how do you know you’re in such a relationship? Favorite influencer’s breakup, controversy over him upset you? Do you fight for him on social media, in the comment box? Then understand that you are involved in the parasocial relationship trap.