Levi's STITCH AI now in dozens of US stores
NewsBytes | March 15, 2026 10:39 AM CST
STITCH can answer questions like 'What's the difference between 501, 505 jeans?'
With STITCH, associates can ask anything from "What's the difference between 501 and 505 jeans?" to return policies or loyalty sign-ups, and get instant answers.
The tool keeps learning to give even better responses over time.
Levi's Chief Digital and Technology Officer Jason Gowans said that staff using STITCH look more confident and knowledgeable on the floor.
Levi's isn't stopping here: they're planning a Microsoft-powered automation tool (timing not specified), plus new styling features in their Outfitting app in the US Canada and select European markets.
It's all part of making shopping smoother and more fun with smart tech.
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