BAMUL president D. K. Suresh filed a complaint with the Competition Commission of India accusing Flipkart of predatory pricing for selling milk at ₹1 through discount campaigns. He said such pricing harms dairy farmers and cooperatives. Flipkart said sellers set prices and farmer procurement rates remain unaffected by platform promotions.
Bangalore Milk Union Ltd president D K Suresh on Saturday claimed that e-commerce giant Flipkart is selling milk for Re 1 through "investor-funded discount campaigns", accusing it of undermining the dignity of farmers and the cooperative movement built over decades.
He has lodged a complaint against Flipkart before the Competition Commission of India (CCI) and also written an email to Prime Minister Narendra Modi seeking investigation into "predatory pricing" of milk by the quick commerce platform and its impact on dairy farmers and cooperative institutions.
However, Flipkart said in a statement that it periodically runs limited promotional campaigns on select products available on the platform, often in partnership with banking partners, to enhance customer value.
"Prices of products on the Flipkart marketplace are determined by individual sellers. All dairy partners and sellers continue to receive their full agreed price for the products they supply, and farmer procurement prices are not impacted in any way," a Flipkart spokesperson said.
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