- Amazon back in the smartphone market? Working on new phones with Alexa support
- Amazon’s new entry after Fire Phone? Big reveal on AI-enabled smartphones
- Amazon will bring a special smartphone; Alexa will be the biggest strength
E commerce platform By Amazon In 2014, their first smartphone was launched, Amazon Fire Phone. The company discontinued the production of the handset just one year after the launch of the smartphone. But now information has come to light that the e-commerce company is now working on a new smartphone. The company’s upcoming smartphone can be paired with Amazon’s voice assistant Alexa. It has been reported that the company’s upcoming smartphones will feature inbuilt artificial intelligence (AI) support, with Alexa playing a major role. The project is said to be spearheaded by a year-old group from Amazon’s device unit. The name of this group is ZeroOne. This new handset is inspired by the minimalist line of phones.
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Amazon may launch an AI-enabled smartphone
It has been reported that Amazon is working on a new smartphone. This smartphone is being designed by the company under a project called Transformer. It could be a personalized device that is going to sync with Alexa. Voice assistant Alexa will act as a constant medium of communication between Amazon and users throughout the day. (Photo Courtesy – Pinterest)
The Transformers project is reportedly part of Jeff Bezos’ long-held vision. The vision sought to create a “ubiquitous, voice-activated computing assistant” similar to the voice-controlled computers featured in the science-fiction series ‘Star Trek’. According to reports, Bezos envisioned a smartphone that primarily focused on shopping. A smartphone that can compete with tech giant Apple with fast shipping and Amazon Prime membership discounts.
There is no information yet about the cost, launch timeline of the Transformers project. However, the report says that if the company changes its strategy or faces financial difficulties, the project may be shut down immediately. Amazon’s Transformer project is reportedly being led by a new group from Amazon’s devices division called ZeroOne. The group is headed by former Microsoft executive J. It is in the hands of Allard. J. Allard previously worked on products such as the Zune and Xbox. It is said that a light phone with only basic features will be ideal for Amazon.
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This alleged smartphone of Amazon will emphasize more on personalization. Through this, users will be able to shop on Amazon very easily and stream content on Prime Video. Along with this, users will also be able to access Prime Music instantly and order food through GrubHub. Many advanced AI features can be integrated in this project. This will eliminate the need for traditional app stores that require apps to be downloaded and registered. It is hoped that the voice assistant Alexa will play an important role in the device. Amazon Fire Phone was launched in June 2014 at a price of $649 which is around Rs 60,000. However, due to lack of demand for this smartphone, Amazon stopped selling this model in September 2015.
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